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Advance from Personalization to Customer Journey Orchestration

Pointillist

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. Journey orchestration goes beyond traditional personalization techniques.

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Humans are behind all decisions: what this means for your marketing strategy

Infinity

What are the key differences between B2C and B2B marketing? The key difference between B2C and B2B marketing lies in how the two are perceived, both by businesses and marketers. Too often we get preoccupied with how we should be adapting our communications for B2B and B2C audiences.

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How to Use Outbound Messaging Effectively

Quiq

A strong outbound sales plan can help B2C companies increase sales and build customer loyalty. Although defining market segments takes time and research, it’s well worth the effort, as it gives you the opportunity to significantly increase response rates through personalized messaging. Event reminders. Appointment setup.

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B2B Sales Strategy: A Guide to Woo Modern-Day Buyers

JustCall

B2B sales strategy has come a long way from the time of networking at trade events or rattling off pitches while cold calling. In the yesteryears, a B2B buyer’s journey was rather straightforward – you begin with cold calling, identify the decision maker, meet in person, and close the deal.

B2B 52
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Real-time analysis of customer sentiment using AWS

AWS Machine Learning

We also demonstrate how to understand the different sentiments associated with specific entities in the text (such as company, product, person, or brand) directly from the API. Retail or B2C companies selling various products or services. Retail or B2C companies selling various products or services. Financial institutions.

APIs 68
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Customers on a Roll: Netsmart, ThoughtSpot, Kareo, Code42, RichRelevance

Mindtouch

ThoughtSpot provides an analytics platform (relying heavily on artificial intelligence) that helps enterprise-level businesses navigate the digital transformation. More personalization? The World Economic Forum (WEF) recently named ThoughtSpot to the world’s 61 most promising Technology Pioneers 2018. Yes, please.

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A Guide to User Behavior Analytics for SaaS

SmartKarrot

That’s why behavior analytics forms the core function for SaaS. What is behavioral analytics? Also referred to as product analytics, behavioral analytics is the entire process of segmenting and sorting user patterns to figure out how to add value to what you’ve already offered him. But behavioral analytics is different.

SaaS 10