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Humans are behind all decisions: what this means for your marketing strategy

Infinity

What are the key differences between B2C and B2B marketing? The key difference between B2C and B2B marketing lies in how the two are perceived, both by businesses and marketers. Too often we get preoccupied with how we should be adapting our communications for B2B and B2C audiences.

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Call Center, Contact Center and Customer Experience Events – April 2018

Taylor Reach Group

Whether you’re interested in speaking, exhibiting or simply attending these events, we wanted to keep everybody informed on the upcoming Contact Center and CX Events. SOCAP Ohio Chapter – B2C Text Messaging Summit April 5, Columbus, OH. Join us for this highly educational and interactive full-day event. This is it.

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Survey Health Is Everything. The Success of Your VoC Program (And Probably Your Job) Depends on It.

PeopleMetrics

A healthy transactional B2C survey will have a response rate of at least 5%; at PeopleMetrics, our range is 5% to 18% for B2C. In any event, transactional VoC surveys should be no more than three to five minutes under any circumstances. Keep in mind that if a customer had a problem, response times will be increased.

Surveys 61
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Real-time analysis of customer sentiment using AWS

AWS Machine Learning

Retail or B2C companies selling various products or services. Companies streaming online movies (OTT platforms), live concerts, or sports events. The restaurant’s IT department lacks sophisticated data analytics, streaming, or AI and machine learning (ML) capabilities to build such a solution. Financial institutions.

APIs 67
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A Guide to User Behavior Analytics for SaaS

SmartKarrot

That’s why behavior analytics forms the core function for SaaS. What is behavioral analytics? Also referred to as product analytics, behavioral analytics is the entire process of segmenting and sorting user patterns to figure out how to add value to what you’ve already offered him. But behavioral analytics is different.

SaaS 10
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How to Use Outbound Messaging Effectively

Quiq

A strong outbound sales plan can help B2C companies increase sales and build customer loyalty. Event reminders. Companies that benefit the most from an outbound marketing strategy often utilize an outbound SMS platform with rich messaging capabilities as well as analytics and reporting. Appointment setup. Billing reminders.

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Customer Relations: 7 Ways to Improve It (With Examples)

JivoChat

From reward and point programs to special events for VIPs, there are many ways loyalty programs can keep your customers engaged and coming back. No matter whether you’re working in a B2B or even a B2C sector, special events can keep your customers engaged. A marketing event. An example of package tracking information.