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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. One of the best examples of a complaint that went viral was Dave Carroll’s YouTube video about when United Airlines broke his guitar. At the time of this article, he’s had almost 18 million views.

Marketing 218
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Battle of the Airlines, Round I: Air Canada and the Customer Service Question

Fonolo

However, one clear downside is a lack of competition in the airline industry (that, and the proximity to polar bears). By all counts, Air Canada is an award-winning airline , a brand built on the notion of customer service. Obviously, airlines are often at the mercy of forces beyond their control. This is where our story begins.

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Guest Blog: Are You Setting the Right Customer Experience Goals?

ShepHyken

We see numerous instances of contact center operators focusing more on improving the tactical side of operations like reducing average handle time or getting more surveys filled out while ignoring the more strategic goal of improving efficiency and eliminating the redundant. Would you ever use that airline again?

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How to Make the Time Your Customers Wait Seem Fair

Beyond Philosophy

The idea behind this first area is if you have customers waiting for 15 minutes, how can you make it not feel like 15 minutes? For example, an airline’s waiting lounge plays the news. These last two examples seem outdated today since most people will probably pull out their phones while waiting.

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Empower Your Business with Customer Journey Mapping

Real Blue Sky

You’ll create more personalized and effective interactions by tailoring your marketing and communication strategies to match your customers’ needs and preferences. By discovering unmet customer needs or untapped market segments, you can create exciting new products and services your customers will love.

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Customer Service in the Time of COVID-19

ShepHyken

This week we feature an article by Paul Selby, a product marketing director for ServiceNow Customer Service Management. An open letter to companies—and customers—on how to navigate the challenges of these extraordinary times. Airbnb website: Wait times are longer than usual right now. hotels and airlines.

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When “Virtual” is Better:

Skybridge

Many customers who call the hotlines of airlines, retailers and financial-services firms, among others, encounter hours long wait times, hearing recorded messages saying help is currently unavailable. login page is topped with a message, in red letters, warning of long wait times and encouraging people to “use our digital tools.”