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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. Now more than ever, winbacks, upsells, renewals, referrals, and feedback cannot be passive items on a checklist.

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How Customer Success and Marketing Can Work Together to Increase Customer Retention

ClientSuccess

The old adage that ‘your current customers are your best marketing tool’ still holds true, even in the age of digital marketing and SaaS vendors. Your current customers know your product inside and out and, hopefully, have seen firsthand the value your solution provides and the support of your account management team.

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13 Customer Success Manager Skills to Look for When Hiring

Totango

CSMs act as the voice of the customer bringing user experience feedback to the product team. Customer success managers are critical at SaaS companies, where they help deliver results that promote subscription renewals and upsells. As part of a team, customer success managers may be called upon to exercise management skills.

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Architect defense-in-depth security for generative AI applications using the OWASP Top 10 for LLMs

AWS Machine Learning

In addition to awareness, your teams should take action to account for generative AI in governance, assurance, and compliance validation practices. You should begin by extending your existing security, assurance, compliance, and development programs to account for generative AI.

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Getting Customer Success Comfortable with Sales Conversations

ChurnZero

To give an example, Bryan outlined the hypothetical scenario of a CSM whose customer accounts for one division of a company that’s comprised of three divisions. You tell the customer you want to share your ideas with them, get their feedback, and then they can decide if/when to move forward. . Customer Success Around the Web.

Sales 94
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6 Key Takeaways From ‘Managing Friction Between Customer Success and Other Company Departments’ Panel

ChurnZero

Amanda cautions that when Customer Success owns the renewal some of the time, but not all of the time – like if an account has expansion, then an Account Executive owns it; but if it doesn’t, then a CSM owns it – the system breaks down and that’s when friction begins to materialize. Give Product thematic feedback, not anecdotes.

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How to Measure the Effectiveness of Customer Health Scores

ChurnZero

Customer health scores give Customer Success teams a deep understanding of a customer’s health and are a leading indicator that there may be an issue with an account or customer. This health score accounts for an overall higher volume of product usage, but less usage related to initial configuration and early-stage tweaking.

Metrics 96