Why a CRM is not sufficient for your Customer Success function?
CustomerSuccessBox
MARCH 9, 2022
In the glorious business of the SaaS space, one underlying truth that determines the growth and scaling of the business is that it takes several months to recover the Customer Acquisition Cost (CAC) and get to the profitable zone at a unit economics level. There are typically two tools commonly used by SaaS businesses to manage this mission.
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