ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. One of the reasons for this gap is the reliance on dedicated account teams who are charged with figuring out who the influencers are and managing them one by one. Ways to Integrate B2B Influencers’ Views. Your company loses the sale.

B2B 109

B2B Journey mapping Accountability Best practices 109

Totango

NOVEMBER 10, 2023

Is the customer journey mapping exercise a worthwhile effort? In today’s constantly changing environment, B2B companies will drive the majority of their growth from retention and expansion. The key to making the customer journey map purposeful? Who owns the customer community for your organization? We hope so!

Journey mapping 97

Journey mapping Construction B2B Education 97

Totango

MARCH 27, 2020

Good B2B Customer Lifecycle Management (CLM) solutions set both you and your customers up for long-term success. Choosing the Best B2B Customer Lifecycle Management Solution for Your Enterprise. Choosing the Best B2B Customer Lifecycle Management Solution for Your Enterprise. Improving CLM with Adaptive CS Technology.

B2B 83

B2B Management Journey mapping Enterprise 83

Kayako

SEPTEMBER 20, 2018

This can be especially true within the field of B2B sales, where customers are more informed than ever before, have higher expectations than in the past, and where existing customers are perfectly willing to switch to one of your competitors if you fail to provide the kind of experience they demand. . Make Customer Experience a Priority .

Best practices 81

Best practices B2B Sales Customer Experience 81

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Specialists at one or both companies may be called in to conversations with the supplier’s account team, or ad-hoc as needs arise. Originally published as an Advisor monthly column on CustomerThink.com as Customer Experience ROI Opportunities in B2B Touchpoints.

B2B 59

B2B Customer Experience Journey mapping Engineering 59

Totango

MAY 10, 2022

Regular usage of accounts and product features. In the context of B2B SaaS products geared toward enterprise users, the customer engagement strategy seeks to promote adoption by product users, executives, and stakeholders. An engagement strategy promotes client actions and activities such as: Completion of onboarding set-up.

Journey mapping 76

Journey mapping SaaS Enterprise B2B 76

PeopleMetrics

JANUARY 24, 2022

This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%). You can also think of certain industries where all your customers are potentially high-impact such as B2B clients, rare disease pharma patients and 5 star hotel guests. Fire away those ad hoc surveys!

B2B 90

B2B Journey mapping B2C Benchmark 90

360Connext

MAY 3, 2022

And customer journey maps tell the story of how the customer interacted with the brand. And yes, this happens in business to business (B2B) and B2C. Future State Customer Journey Mapping. This technique leverages the best practices of journey mapping but aims the lens at the future rather than the current state.

Journey mapping 72

Journey mapping Customer Experience B2C Best practices 72

Totango

SEPTEMBER 1, 2022

QBRs in SaaS usually involve business clients, particularly clients with larger accounts, requiring more attention. B2B clients tend to measure performance in terms of key performance indicators, so SaaS QBR discussions often focus on KPIs. Updating goals, strategies, and KPIs to pursue future objectives.

SaaS 97

SaaS Journey mapping Upselling Best practices 97

CustomerSuccessBox

SEPTEMBER 7, 2021

Pro Tip: Designing a Customer Onboarding Framework for B2B SaaS. #2 The reality is most traditional rule engines use only 1% of data to set up rules as with hundreds of data points, it is impossible for the human mind to comprehend, analyze, correlate and configure rules for Account health and alerts with accurate thresholds.

Journey mapping 96

Journey mapping Engineering SaaS Upselling 96

Totango

JUNE 17, 2021

In a B2B context, here are some of the most useful ways to segment customers and when you might want to use each: License Utilization. This criteria segments customers based on how many licenses an account is utilizing out of the total number available, an important engagement metric. Account Status. Active Users.

B2B 71

B2B Accountability Journey mapping Sales 71

Nicereply

FEBRUARY 2, 2024

This will simplify your B2C or B2B sales lead generation efforts since prospective clients will come to you with pre-established trust courtesy of the positive reviews by your happy customers. To help you make the distinction, here are brief explanations of customer success, customer experience, customer service, and account management.

Education 59

Education Accountability Customer retention Journey mapping 59

Education Services Group

MAY 12, 2021

Each session I attended held alignment with various leading Customer Success topics and strategic concepts, which closely correspond to many of our current account initiatives across ESG today. Bill McDermott , CEO of ServiceNow may be one of the most inspiring voices in B2B technology.

Journey mapping 98

Journey mapping Best practices Education Metrics 98

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . What appears to matter more is consistency across the journey stages and thoroughness of implementing journey mapping practices. B2B journey mapping is more complex.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

ClearAction

JUNE 18, 2016

Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? If not, representative samples at the account level may not be representative at all when it comes to what really drives decisions to buy and re-buy from you.

Customer Experience 54

Customer Experience B2B Management Journey mapping 54

CustomerSuccessBox

APRIL 19, 2022

Businesses are realizing the power of customer journey mapping to monitor customer experience performance and identify opportunities for improvement. Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes.

Metrics 52

Metrics Analytics SaaS Journey mapping 52

SmartKarrot

NOVEMBER 14, 2022

The decisions your business makes during the account onboarding process can be crucial for determining the future success of an account. Account onboarding can help your business address customer queries and concerns related to the value your products and services can provide them.

Accountability 10

Accountability B2B Journey mapping Construction 10

CustomerSuccessBox

FEBRUARY 23, 2022

You’ve made the decision to start a Customer Success department at your B2B SaaS company. How do you know where your consumers are right now in their journey? You do if you have a client journey map. It’s vital to have the map in place so you can figure out when and how to create a CS roadmap.

Journey mapping 52

Journey mapping SaaS Upselling Accountability 52

SmartKarrot

OCTOBER 17, 2022

Account mining has been an age-old, reliable method for helping businesses derive and extract as much revenue as possible from existing accounts. Therefore, utilizing account mining to drive growth and increased revenue from existing accounts can be extremely effective and beneficial for your business in the long run.

Accountability 10

Accountability Upselling Journey mapping Finance 10

The Petrova Experience

OCTOBER 12, 2021

Of course, it does not help that the field carries its own terminologies like journey mapping, user experience, and service design. Additionally, service design drives the organizational ownership and accountability that transform a journey map into an actual customer experience. This client was a B2B company.

Customer Experience 59

Customer Experience Journey mapping Airlines Government 59

ChurnZero

OCTOBER 11, 2019

If you work in a B2B SaaS company, you know that across the board, Q4 is always the biggest sales quarter of the year. Know Your Accounts’ Budgeting Timeline. For accounts that are up for renewal in Q4, you should have a good understanding of their budgeting process and timeline. Timing is everything.

Journey mapping 66

Journey mapping Upselling SaaS Accountability 66

Totango

MARCH 16, 2021

The B2B customer journey resembles the B2C experience in many ways, but there are also some important differences. In this article, we’ll look at the B2B vs. B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping.

B2C 117

B2C B2B Journey mapping SaaS 117

ClearAction

DECEMBER 27, 2017

” This has led to creation of common processes and systems for B2B and B2C client groups, rather than separate endeavors. The lines of business must feel that they are as accountable for that as everybody else. B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views. B2B Customer Experience: Do This, Not That.

Customer Experience 54

Customer Experience B2B Banking Journey mapping 54

CX Journey

JUNE 20, 2017

In a B2B organization, for example, customers can be many and varied; look within each customer or partner organization at the people you interact with, e.g., purchasing, product, support, accounting, end-users, etc. They tie in nicely to your journey maps and are necessary to begin that exercise.

Journey mapping 65

Journey mapping B2B Accountability Feedback 65

JustCall

MARCH 8, 2023

Sue Duris is a customer experience and marketing leader with over 20 years of experience in the B2B sector. With specialties in customer journey mapping, the voice of the customer, and product marketing, Sue is a sought-after guest expert for publications, podcasts, webinars, and live events. Follow Sue on LinkedIn 7.

Chief Customer Officer 52

Chief Customer Officer Consulting Consulting Customer centricity 52

ClearAction

NOVEMBER 26, 2017

But the shiny object syndrome, following the crowd, impatience, greed, self-centered thinking, and lack of due diligence in business case development have too often obscured the wisest business-to-business customer experience strategy (B2B CX) decisions. EMC: Making Transformational Changes through B2B Customer Experience Management.

Customer Experience 54

Customer Experience B2B Journey mapping Customer emotions 54

ClearAction

DECEMBER 31, 2015

All too often, it is assumed that B2B needs to be doing the same thing that B2C companies are doing, or that B2B companies are way behind B2C. ” B2B Customer Experience: Do This, Not That. ” Customer Experience ROI Opportunities in B2B Touchpoints. ” Strategic Action on B2B Voice of the Customer.

Customer Experience 54

Customer Experience B2B B2C Journey mapping 54

Skybridge

JULY 8, 2020

Used your interactive voice response unit to access your account information online? As CX professionals, we spend a lot of time collecting customer information, analyzing survey data, completing journey maps, creating process maps, using measurements to track our progress against established metrics and so on.

Journey mapping 52

Journey mapping Interactive Voice Response B2C B2B 52

ClearAction

JULY 23, 2023

B2B Customer Experience Governance Lynn Hunsaker B2B customer experience governance can generate stronger growth when it’s tied-in to the way that B2B ecosystems work. B2B firms often have dedicated sales teams who pursue strong relationships with customers. Built-in B2B Customer Experience Governance 1.

Government 62

Government B2B Customer Experience Enterprise 62

ShepHyken

JULY 13, 2018

This week we feature an article by Christa Heibel about how investing in a personalized customer experience can create life-long customers in the B2B space. – Shep Hyken. Relationship Building in B2B for Customer Retention. Relationship building is just as crucial in B2B as in B2C for some very good reasons. Final Words.

B2C 38

B2C Customer Experience B2B Journey mapping 38

Amity

MAY 22, 2016

Customer success is an exciting and game-changing opportunity, and a prerequisite for the majority of B2B SaaS companies, but are you ready for it? This includes your vision, goals, customer data, metrics, timetable, journey map etc. Improve customer satisfaction – (33%). You don’t have a plan.

Journey mapping 57

Journey mapping Chief Customer Officer B2B SaaS 57

GetFeedback

APRIL 8, 2019

In fact, 60-70% of B2B marketers admit they don’t understand their buyers, which is exactly what buyer personas are designed to do. It’s why companies like HubSpot are ditching them for more intensive audience targeting and customer journey mapping: it provides a better experience from start to finish. .

B2B 83

B2B Analytics Journey mapping Accountability 83

JivoChat

NOVEMBER 22, 2021

That’s exactly where content marketing enters, helping you to communicate with other companies, considering what the B2B (Business to Business) model needs. . Many SaaS B2B products require a how-to or a tutorial, for example. Mainly when we talk about B2B strategies. The importance of SaaS Content Marketing?

SaaS 52

SaaS Marketing B2B Metrics 52

ChurnZero

JANUARY 4, 2024

“B2B and B2C companies across industries will increasingly recognize the pivotal role that customer success plays in retaining existing clients, driving revenue, and fostering sustainable growth. .

Chief Customer Officer 52

Chief Customer Officer SaaS Best practices Journey mapping 52

PeopleMetrics

FEBRUARY 25, 2022

An effective strategy takes both types of touchpoints into account, including those that do not involve direct interactions between customers and your employees. Here are a few of the most important concepts to keep in mind: Customer journey mapping. How is CX different from market research? Moments of truth".

Customer Experience 71

Customer Experience Journey mapping Feedback Metrics 71

Education Services Group

FEBRUARY 26, 2020

This can work if your product is super simple (think Spotify or Netflix), but in our experience, most products are just not that easy to navigate (especially in the B2B SaaS world). Keep up-to-date journey maps and workflows on hand. Getting Started with Digital Customer Success. Getting Started Checklist.

Journey mapping 75

Journey mapping Metrics Marketing B2B 75

CSM Magazine

MAY 30, 2016

For example, in B2B customer experience management , there is quite a moderate scale of customers (obviously, not B2C-ish millions and millions), so delegating this mission to sales or account managers won’t seem odd. marketing automation (think customer journey mapping and personalized content marketing).

Customer Experience 64

Customer Experience Management CRM Journey mapping 64