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Customer Experience Commitment – 2016 Customer Centricity Research Findings

ijgolding

I often say that if I were to be given £5, or $5 for every time a member of the C-Suite stated that ‘customer centricity’ was ‘very important’ to their business, I would be a VERY rich man – but is it actually true! Organisations having a dedicated resource to champion their Customer Experience cause 10%.

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Embedding Customer Centricity: The Customer Experience Jigsaw Puzzle

ijgolding

Should we have a Chief Customer Officer. What is fascinating about the questions I am asked, is that more often than not, most organisations have started their journey to becoming Customer Centric. Starting an organisations Customer Experience transformation is hard – something I have written about in the past.

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Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences

Kayako

Which brings me neatly toward 2018’s customer service trends: Customer Service Trends 2018: Creating Effortless Customer-Centric Experiences. Becoming customer-centric will be the goal of most businesses this year. What will make a business more customer-centric than the next one?

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5 Reasons You Should Come to Opentalk 2016

Talkdesk

We are hoping to mirror the ideal customer experience in our attendee experience for this event. Here are five reasons why you should come to Opentalk 2016 : 1. Customer centricity should permeate all areas of a company. We’ll have leaders like Nick Mehta , CEO of Gainsight, who eats, breathes and sleeps customer success.

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Aircall strengthens HubSpot partnership to scale customer offering

aircall

Those using Aircall will benefit from a 20% discount with HubSpot, while HubSpot customers will get two months free for annual sign-ups, plus a complimentary one-hour business consultation session. . Aircall’s mission has long been to empower every professional to have richer conversations.

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How to Embed a Customer Experience Framework 

ijgolding

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In November 2016 I did so with tip number 1 – how to make Customer Experience a priority for the whole company – you can read it here.

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Acquisition Addiction’s Impact on Customer Experience ROI

ClearAction

Michael Brenner, CEO of Marketing Insider, says: “The biggest mistake companies make when analyzing retention rates is not seeing that a high churn rate is the result of poor customer acquisition efforts.” Creating & keeping a customer (i.e. customer-centric management) is guided by customer lifetime value.