2016 Blog Consulting Personalization 
Beyond Philosophy
OCTOBER 12, 2016
Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.
Beyond Philosophy
MARCH 21, 2016
However, in the job market we find ourselves in 2016, the two activities are critically important and intrinsically linked. Inspired by your company’s mission, they feel personal satisfaction from going above and beyond what’s expected of them to achieve it. Hiring people is one thing. The job market conditions are changing.
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Beyond Philosophy
DECEMBER 30, 2021
We did that on a recent podcast, thinking about what we learned professionally and personally this past year. . Twenty years ago, at this time of the year, I started my global Customer Experience consultancy, Beyond Philosophy, and published my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002).
ShepHyken
JANUARY 27, 2017
This week on our Friends on Friday guest blog post my colleague, Shital Shah, writes about how with the right combination of technology and human touch, customer service doesn’t have to be difficult. In 2016, major companies had some very public blunders due to customers sharing their bad customer service experience on social media.
Beyond Philosophy
SEPTEMBER 12, 2016
When you ask a person why they bought something, they can always tell you straightaway. Is the person lying? As Customer Experience Consultants, we see this rationalizing of irrational behavior all the time. If you enjoyed this post, you might be interested in the following blogs: 3 Ways Customers’ Minds Play Tricks on Them.
Beyond Philosophy
OCTOBER 3, 2016
In a previous blog we learnt that we all have two systems of thinking : our intuitive thinking and our rational thinking. In this type, you compare traits of someone you see to a personal archetype. If you enjoyed this post, you might be interested in the following blogs: Beware – The Internet is Affecting Your Customers’ Behavior.
Beyond Philosophy
SEPTEMBER 26, 2016
It can also be called a trigger, e.g., the person has just heard troubling news. The routine is the habitual behavior, e.g., the person begins chewing on his or her fingernails and cuticles. As Customer Experience Consultants, we see organizations trying to change customers’ habits all the time. A ROUTINE begins.
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