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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 354
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Wells Fargo: They Should Do This

Beyond Philosophy

The San Francisco-based bank, whose employees opened many fraudulent and unauthorized accounts in their customers’ name, now enjoys the dubious honor of shouldering the most substantial penalty the agency has issued since its formation in 2011. Now the question becomes what should Wells Fargo do next? Would You Work Here? Recruiting Now!

Banking 353
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Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

On the contrary, it appears as if our likes and dislikes, networks and preferences are for sale to the highest bidder. User Privacy concerns came to a head in 2011, when the Federal Trade Commission (FTC) accused them of not upholding their privacy policy of sharing private information publicly. for your Customer Experience.

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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. The hope was the Clean Diesel would boost sales in the U.S., which accounts for only about 6% of global sales for the brand.

Banking 406
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REI and Balancing Sales and Customer Experience Improvement

PeopleMetrics

Sales or Customer Experience? Through the lens of his personal experience, the ex-employee asked : “If REI is focused on customer experience and a co-op style of business, why are employees only being measured by membership sales?”. Image Credits: SXSW Interactive 2011 - Austin, TX by kris krüg , CC BY-SA 2.0. See you soon.

Sales 79
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. www.mckinsey.com. February 2006.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Research shows that classical music boosts wine sales the most, but an experiment showed that playing French or German music can have a huge boost on the sales of the wines originating from that country. 29 July 2011. Wine stores play music to put their customers in a happy and relaxed mood. www.neurosciencemarketing.com.