The Evolving Scope of B2B Marketing: It’s All About Customer Experience
Answer Dash
OCTOBER 15, 2018
The marketing technology ecosystem has exploded in the last decade, ballooning from about 150 martech companies in 2011 to roughly 7,000 today. Many of the new software applications on the market focus on this most critical precursor to sales. Demand Generation As always in marketing, generating demand takes center stage.
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