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Top 5 Customer Service & CX Articles for Week of March 18, 2024

ShepHyken

KCI Survey: Swifties, the BeyHive and BravoCon Demonstrate the Power of Superfans by Alicia Esposito (Retail TouchPoints) “Brand fans” are definitely loyal customers, but not all loyal customers are brand fans — and for many marketing and brand teams, driving relevance and impact means activating and leveraging those brand fans and superfans.

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The Future of Customer Research Teams: Innovating for Success in 2024 and Beyond

Beyond Philosophy

One realm set for a profound AI makeover is customer market research—a topic worth diving into since it’s likely on many of your radars too. Qualtrics recent article, “ AI Will Revolutionize the Market Research Industry ” suggested a couple of thought-provoking stats I thought I would share: Threat or Boon?

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FEAR! One of the greatest marketing motivators of human behavior

Beyond Philosophy

Fear is also a powerful tool for marketers to get customers or potential customers to care about something. Michael McIntyre provides an engaging and comedic perspective on this topic here. That’s one of the reasons that marketers find themselves using it; fear can get people to care. So, why does fear motivate us so much?

Marketing 221
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Guest Post: 5 Tips to Foster a Customer Community in Your Business

ShepHyken

for example, if you own a software business, send a quick introductory video that addresses them by name and offers helpful tips and info they may need. If you own or work in the marketing department for a service business, you can also send personal emails to all of the company’s new clients. or other helpful topics.

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Why Video is the Untapped Jewel to Greatly Enhance Your Customers’? Experience

Beyond Philosophy

Why Video is the Untapped Jewel to Greatly Enhance Your Customers’ Experience. Jóhann Hannesson , Lead Product Manager and the head of Web Development at Streem , says that video could be the missing link between your customer and the expert in the contact center. And seeing us on screen might make this topic more fun.

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Reshaping The Future Of Digital Customer Service: 22 Influential Leaders to Watch in 2022

TechSee

Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. In his videos, I keep people updated about the latest trends in customer experience, customer service and customer centricity.

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How to Be Funny and Use Humor in Business to Your Advantage

Beyond Philosophy

Each brings their own unique take on the topic, their own unique perspective, and plays on each other’s sense of humor. It demonstrates that mixing a complicated topic like behavioral science with humor allows the topic to be informative and fun simultaneously. Humor Theory #1: Superiority Theory.

Coaching 413