Why You Must Create and Sustain a Customer-Centric Culture
Beyond Philosophy
OCTOBER 25, 2018
Customer-centricity requires an organization to commit to putting the customer first in everything they do, which means everything from design to production to delivery to billing to support, and so on. The four stages are, Naïve, Transactional, Enlightened, and, finally, Natural. Natural: These are the ones that get it.
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