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A Fictional Press Release Can Be a Great Motivator

ShepHyken

Now there is a new way to approach leadership with an idea, which is to write a Fictional Press Release. . The Fictional Press Release is probably not what you think it is. It’s not a fake release with fake news. One way to write it up to be considered by decision-makers is to create a press release.

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Is Any Attention Good Attention?

Beyond Philosophy

This episode of The Intuitive Customer explores if there are times when the bad press can be good news for your brand. In other words, are there times when bad news is good? The circumstances of the attention, the bad press, and the goals for your organization all play a part in how you answer the question.

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Any Press Is Good Press, Right?

Beyond Philosophy

One of the things that came up was the question, when marketing an idea or organization, is any press good press? Berger’s research team looked at The New York Times positive and negative reviews of books and how those review affected sales. So, the idea that any press is good press is valid.

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Irving Weekly news sports finance health Irving TX

Acquire BPO

This is Irving’s major news source, so it’s a great press hit. See linked here the press release live on Business Wire as well. We’re monitoring for additional news coverage and keeping an eye out for a Dallas Business Journal article! Headquarters In Irving Texas (UVPM: 19,139 | Domain Authority: 58).

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Small Improvements in Customer Service Create Big Wins

ShepHyken

The good news is that if you haven’t done it yet, you don’t need to get to the level of detail you normally would for this exercise. Is the call answered by a human or by a recording that prompts the caller to press numbers on a keypad to get to who they want to talk to? Within two years he had made big strides. Now prioritize.

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ICYMI: CallMiner Top 10 Stories of 2018

Callminer

CallMiner had amazing product news, awards and press in 2018 and in case you missed it, below are 10 highlights from the year!

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What’s Your Customer’s Panic Question?

Myra Golden Media

After six weeks in the hospital, we got the news that Dad would be released and that he would go to a rehab center eight miles away. Answer Your Customer’s Most Pressing Questions Before They Panic. Mom called me frantic, “He’s so weak, I have no idea how I’ll get your dad into the car to take him to rehab.”.