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The CXO dream team: ?Why marketing, sales, and CS should unite to drive growth

Totango

Three learnings from TSIA on why your go-to-market leaders have an opportunity to work better together to drive growth. When it comes to understanding customer needs, marketing, sales, and CS teams are the experts, so it’s on us to work together to define today’s most valuable growth opportunities.

Sales 106
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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
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Call Center Metrics and KPIs to Measure Performance and Productivity

CCNG

There is a great deal of debate about what metrics call centers should measure now, especially with COVID-19 and the accompanying shift to work-at-home agents, staffing shortages, and persistent supply chain issues straining customers’ patience. Times have changed, and where necessary, call center and BPO metrics must change with them.

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8 Call Metrics Every Sales Manager Should Keep an Eye On

aircall

The right technology and the right sales acumen will make your sales team unstoppable. We’ve got a lot of experience helping SDR managers understand their team’s performance through numbers, so we’ve short-listed the eight metrics our clients and partners (and our own sales teams!) 8 Essential Sales Call Metrics.

Metrics 62
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The 2023 Customer Experience Management Value Index

In the complex ecosystem of CX tools developed for disparate use cases, metrics, and processes, Verint ranked as Exemplary through thorough analysis of product and customer experience in the Index. The Value Index is an assessment of how well vendors address buyers’ requirements for CX software and incorporates all criteria.

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Sales Metrics to Track: Ultimate Guide

Voiptime

We are not now discussing any social or other functions of a business, because it doesn’t relate to the topic of this article - the fact remains that the main goal for every sales organization is to do as many sales as possible. So, there are numerous questions to answer in this case - what are sales key metrics?

Metrics 40
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Sales & Marketing Gap Analysis: What is it?

JustCall

Does this feeling exist especially in the case of sales and marketing? You might have to perform a sales and marketing gap analysis, if yes. A well-thought-out sales and marketing gap analysis eliminates all the guesswork that goes into optimizing team performance and allocating resources.

Sales 52
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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.