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5 Customer-Centric Marketing Strategies for SaaS Companies That Deliver ROI

Totango

Customer expectations and demands on enterprises have never been so high, or so personal—especially for SaaS companies who are at the forefront of both the modern wave of technology and the new customer-centricity business model. The Top 5 Customer-Centric Marketing Strategies for SaaS Companies. It’s a way of thinking.

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5 Customer Experience Concepts your Agents Need to Know (and How to Teach Them)

Nicereply

An excellent way to illustrate assumptions and how their impact is the Peanut Butter and Jelly Sandwich exercise. In this exercise, the leader will follow the instructions from the trainees precisely as they say them. Keep in mind that even this exercise has assumptions in it. More proof that assumptions are everywhere!

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. These personalized sessions focus on the customer’s strategy around using their newly learned functionality. The same holds true for our vendors. Customer Success Around the Web.

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How to Upgrade to an Advanced Customer Experience Strategy

Lumoa

How to Spot Gaps in Your CX Strateg y Tracking this data through CX management software gives companies the freedom to tinker with other aspects of CX, like the number of customer touchpoints or level of personalization, with measurable KPIs to judge the results. Fine-tuning your CX elements is a constant exercise.

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Five things Customer Success professionals want in their next position

ChurnZero

This is a guest article by Swati Garg , founder and CEO, Melo Associates , and Lindsay Lynch , senior recruitment consultant, Melo Associates , a recruitment firm focused on Customer Success hiring for SaaS and tech companies nationwide. As a Customer Success recruiting firm, we speak with active and passive job seekers all day, every day.

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Lost in the maze? Simplify your customer journey map with these five tips

ChurnZero

In one of many similar instances, I was helping a SaaS company get to the root of its high customer churn. Once they went through this exercise, the problem became obvious. Do they receive a personalized video from the CEO welcoming them to the community? The company was suffering from a failure to launch.

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What causes stress in customer success teams, and why?

ChurnZero

Now a successful stress management and productivity coach who works with go-to-market SaaS teams, Ryan was once a customer success leader, until burnout prompted him to become an expert on stress within the tech industry. CZ: 2023 was a stressful year in customer success and SaaS. Maybe there are greener pastures out there.

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