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Turning Customer Support from a Cost Center into a Revenue Generator

ShepHyken

Top Takeaways: Outsourcing customer service and support functions can be an effective strategy for businesses, especially startups, to offload non-core tasks and focus on their core competencies. How can companies turn customer support into a competitive advantage?

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The Ultimate Guide to Choosing Customer Support Software

TeamSupport

According to research by Microsoft, 59% of consumers have higher expectations for customer service than they did the year prior. As customer expectations continue to rise, businesses must invest in robust customer support software to streamline interactions, enhance efficiency, and ultimately build lasting relationships.

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Expansion is a Team Sport: Strategies for Aligning CS and Sales in 2024

Totango

Strategy #1: Use a RACI matrix to assign ownership At Totango + Catalyst, we’ve found that using a responsibility assignment matrix (also known as the RACI matrix) has been a great way to get our CS and Sales teams on the same page. Strategy #2: Align on customer outcomes Both teams should be laser-focused on customer results.

Sales 97
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Why Customer Service is Your New Marketing Strategy

ProProfs Blog

Doing so, can help you avoid seeing a picture where the customer support team is waiting for the marketing team to bring in leads or the marketing team losing out on qualified leads due to bad customer support services. Create More Focused Communication Strategies. Identify Opportunities to Upsell & Cross-sell.

Marketing 147
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Amazing Business Radio: Devin Poole

ShepHyken

Customer Service and Issue Centricity. Empowering Customer Support Agents with Data. Shep Hyken interviews Devin Poole, Senior Director of CX Strategy at Dixa , the groundbreaking conversational customer service platform. They discuss connecting with customers using intelligence, empathy, and the right information.

Upselling 302
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What is a Freemium Strategy?

Totango

A f reemium strategy forms a foundation for SaaS marketing, but it’s often used without being understood. We’ll define what a freemium strategy is. We’ll contrast it with the similar-sounding but distinct concept of a free trial strategy. What Is a Freemium Strategy? Limited customer support.

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Customer Success vs. Customer Support: What Are the Differences?

Totango

Customer success vs. customer support: although these two terms appear similar, they actually refer to two different, yet complementary, functions within a company. Fulfilling a proactive role, customer success focuses on problem prevention and creates value by enabling clients to achieve business goals.