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What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. Customer enablement empowers customers by giving them the resources they need to use your product successfully. Here we’ll walk you through the essentials you need to know to harness customer enablement to increase B2B and SaaS sales.

B2B 84
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Customer Success Playbook Tips: Five Proven Tactics

Totango

Having a playbook in place can help you deliver better results for your SaaS customers and yield higher satisfaction, retention, and revenue for your business. What Is the Difference between Customer Success and Customer Service? What Are The Benefits Of Having A Customer Success Playbook in SaaS?

SaaS 89
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Understanding Your Customer Lifecycle in 2021

Totango

In today’s cloud-based environment, SaaS business models have increased awareness of how the pre-sales and post-sales phases form a unified experience from the customer’s perspective. Conversion: persuaded by your value proposition, your prospect makes their first purchase and becomes a paying customer. Onboarding.

SaaS 67
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Exploring the Differences Between a Customer Success Manager and Account Manager

ClientSuccess

While yes, at the end of the day both roles work directly with customers to ensure success, the ways that they carry out the responsibility are notably very different. The ultimate difference between a Customer Services Manager and an Account Manager is both in their area of concentration and how each target their customers. .

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The Growing Importance of Customer Success Managers (CSMs) in a SaaS World

SmartKarrot

This is the reason most of the growing SaaS businesses are turning towards Customer Success Managers (CSMs). Before jumping on the topic of the importance of Customer Success Managers (CSMs) in the SaaS World, let us first understand Customer Success and the importance of Customer Success in SaaS businesses briefly.

SaaS 10
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SaaS Customer Churn Analysis: Why Does It Matter and How to Do It Right?

SmartKarrot

Your customers are truly the most important stakeholders in the SaaS company. Every SaaS business needs to know why its customers are churning. This is why SaaS customer churn analysis is important. What is Customer Churn Analysis? For example- the company loses 5% of its customers half-yearly.

SaaS 10
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What Does the Growth of Advocacy Mean For Customer Success Teams? 

ClientSuccess

At its core, customer advocacy is when customer service teams work with customers to determine what is best for the customer and their long-term goals instead of making strategic decisions from an upsell or corporate growth standpoint. Webinar: The Customer Success Advocacy Ladder.