Guest Post: 10 Ways Consumer Insights Help Improve the Customer Experience
JUNE 5, 2020
She shares how businesses can utilize consumer insights to help improve customer service and experience. Consumer insights have moved on from just supporting data for product improvement to being a core part of the strategic agenda at consumer-centric firms. Consumer insights are key to understanding customer experience that enables marketers to direct and plan their product and marketing mix. Connects customer journeys instead of isolated interactions.