Influitive

MARCH 19, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year.

Marketing 60

Marketing Customer advocacy Best practices 60

Influitive

MARCH 19, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with trailblazing advocate marketer Cristina Melluzzi, Global Head of Customer Advocacy and recipient of the 2019 BAMMIE award for Advocate Marketer of the Year.

Marketing 52

Marketing Customer advocacy Best practices 52

Influitive

MAY 20, 2022

Written By: Jeni Asaba May 20, 2022 A few weeks back, I chatted with Influitive’s Chief Marketing Officer, Dan Cote, about greenhouses — kind of. The post 6 Essential Elements of a Budding Advocacy Program appeared first on Influitive.

Customer advocacy 52

Customer advocacy Marketing Management 52

Influitive

AUGUST 17, 2020

In the most recent installment of our customer success webinar series, I had the opportunity to chat with the two rockstars behind Marketo Engage’s award-winning customer advocacy program: Kevin Lau, Global Head of Customer Advocacy, and Will Harmon, Customer Marketing Manager.

Customer advocacy 59

Customer advocacy Marketing Management Best practices 59

ClientSuccess

FEBRUARY 15, 2022

During this thirty or forty-five-minute discussion, your team or sales team interview resource should ask questions covering revenue management, customer success and sales collaboration experience, risk mitigation, and customer advocacy. Customer Success + Marketing. Presentation and Q&A. Ready to learn more?

Customer advocacy 81

Customer advocacy Sales Marketing Surveys 81

Influitive

FEBRUARY 4, 2021

In the most recent installment of our customer success webinar series, we had the chance to chat with Jon Ashley, Head of Global Customer Advocacy at Sage and one of our 2020 BAMMIE award winners for Advocate Marketer of the Year.

Customer advocacy 52

Customer advocacy Marketing Accountability Management 52

Kayako

JULY 30, 2018

Content Marketing Ideas for Incredible Customer Experiences. After years of building customer success teams and programs, it seemed natural to take on my next challenge – build a global customer advocacy strategy. If not, what’s holding you back from these powerful opportunities to engage with your customers?

Marketing 50

Marketing Customer Experience Customer centricity B2C 50

Totango

MAY 26, 2021

Companies can no longer just rely on a one-to-one human model; they have to be able to bring technology and people together in order to deliver the optimal customer journey for each of their segments and to scale their business effectively. . Resource: The Customer Data Platform Benefits You Should Know. Go Digital Today.

Journey mapping 95

Journey mapping Customer advocacy Enterprise Technology 95

Influitive

MAY 12, 2016

Today’s empowered customers expect the interactions they have with your sales and marketing teams to be highly personalized and relevant—which can make striking up valuable conversations with prospects challenging. That’s one reason why account-based marketing has become a popular strategy in recent years.

Accountability 61

Accountability Marketing B2B Customer advocacy 61

NobelBiz

NOVEMBER 13, 2023

Additionally, these satisfied customers become brand advocates, spreading positive word-of-mouth and attracting new customers to the business. This organic growth through customer advocacy further contributes to revenue growth. This amount deducts your sales, marketing, and customer service charges.

Customer Experience 111

Customer Experience Contact Center Call Center Revenue potential 111

Toister Performance Solutions

DECEMBER 2, 2021

Some companies have marketing roles with the word "evangelist" in the job title. You might find them in sales, marketing, customer service, operations, or even finance. They're able to tap into their experiences as gardeners when advising a customer on how to grow a bumper crop of tomatoes or resuscitate a dying houseplant.

Customer advocacy 124

Customer advocacy Finance Customer centricity Sales 124

Beyond Philosophy

MARCH 19, 2015

As the job market becomes more competitive, it is possible that companies are putting more effort into engaging their current workers.” question, the consistent financial impact of engagement on individual companies and their customers, i.e. on a micro level, needs to be addressed, understood and reported. Like the “So what?”

Employee engagement 261

Employee engagement Customer Experience Consulting Consulting 261

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

B2B 91

B2B Marketing Personalization Accountability 91

Totango

OCTOBER 13, 2020

You can activate word-of-mouth recommendations by turning customers into advocates , and display their advocacy through case studies published on your website, reference calls, or testimonials from clients included in webinars. Customers who become advocates stimulate enterprise growth and drive value.

Customer advocacy 62

Customer advocacy B2B Enterprise Feedback 62

InGenius

DECEMBER 19, 2019

Not just an exhibitor, we were excited to join our customers in several different presentation tracks and keynote sessions: Revolutionizing Salesforce Phone Integration and the Future of CTI , featuring partner Illuma Labs. Investing in our customers. Our efforts did not go unnoticed. Looking Ahead - We're Just Getting Started.

Contact Center 98

Contact Center Customer centricity Enterprise Finance 98

AskNicely

MAY 17, 2017

Word spread throughout the country and, soon after, there was a huge underground potato market. Fast forward 250 years and Frederick’s customer advocacy playbook is even more relevant to today’s marketers. The key is to ask them in the right way – learn more on our next webinar. Image from 1funny – [link].

Airlines 60

Airlines Customer advocacy SaaS Marketing 60

Influitive

OCTOBER 18, 2022

Check out the webinar on this topic. Of course, I won’t know if you answer it, but I’ll trust you and ask the question anyway: When you write case studies, why do you include customer quotes? Long Live the Customer Story appeared first on Influitive. More of a watcher than a reader? Let me start with a question.

Customer advocacy 52

Customer advocacy Customer centricity Marketing 52

Netomi

APRIL 27, 2022

Additionally, customer preferences and expectations are evolving along with the changing times, and, in today’s 24/7 and ‘always-on’ environment, expectations are high. Can a customer be brought onto a customer advocacy program? Stay up-to-date on all things happening in the world of CX!

Chief Customer Officer 52

Chief Customer Officer Customer advocacy Engineering Technical Support 52

Influitive

DECEMBER 20, 2016

Two years ago, Mark Schaefer, a five-time best-selling author and Professor at Rutgers University, controversially wrote that most content marketing plans were not sustainable strategies.

Marketing 45

Marketing B2B Customer advocacy 45

Natalie Petouhof

APRIL 7, 2016

Tweet Customer experience management is a top priority for many enterprises, particularly as we look beyond 2016 to the competitive landscape. Today, customer experience heavily influences customer retention, customer loyalty, and customer advocacy – all desirable outcomes for modern organizations.

Customer Experience 45

Customer Experience Management Customer advocacy Best practices 45

Influitive

NOVEMBER 11, 2015

Online reviews are becoming the new marketing currency as more and more buyers turn to peer reviews to help make their purchasing decisions. Here are some of Vinay’s insights on the hidden benefits of user reviews that make them an essential part of any marketer’s strategy. . B2B marketers generally don’t bash competitors publicly.

B2B 92

B2B Marketing Engineering Feedback 92

Amity

JULY 4, 2017

Similarly, a promoter is literally telling you that they get so much value out of your service that they would recommend you – this warrants looking into putting that customer through your customer advocacy playbook. Gather feedback at key points of the customer journey to give more context and meaning to your NPS score.

Surveys 66

Surveys SaaS Feedback Customer advocacy 66

ChurnZero

JANUARY 10, 2020

And if you’re considering the role yourself, check out our eBook: The Future CCO , for firsthand advice from industry leaders on what it takes to become a Chief Customer Officer. . 1) Yamini Rangan, (First) Chief Customer Officer, HubSpot . Yamini joins HubSpot from Dropbox where she was their Chief Customer Officer.

Chief Customer Officer 52

Chief Customer Officer SaaS Customer retention Engineering 52

Education Services Group

MAY 13, 2020

Revenue is a hot topic in the CS world, so I sat down with Mark Stoddard, VP of Sales and Marketing at ClientSuccess, to discuss the ins and outs of tying revenue to Customer Success. Here are some of the key takeaways from our webinar. Maintaining customer advocacy at your core.

SaaS 52

SaaS Customer advocacy Technical Support Sales 52

ChurnZero

MAY 20, 2021

You don’t know why your customers churn. In this preliminary phase, you’re still likely trying to reach product-market fit, you can count your customers on two hands, and you have a good sense of your customers’ satisfaction with your service despite not having any formal surveying. Traits: Product-market fit. $6M

Chief Customer Officer 90

Chief Customer Officer Accountability Journey mapping Customer advocacy 90

Education Services Group

MARCH 31, 2022

Speakers: Sara Bochino , Vice President of Customer Success at talech , Ari Hoffman, Global Director of Customer Advocacy at Crowdvocate and Megan Macaluso , Sr. Director of Customer Success Strategy at Convercent. Peter Armaly joined Marley Wagner to co-host this month’s Customer Success Unlocked webinar.

Customer advocacy 52

Customer advocacy CRM Accountability Marketing 52

SmartKarrot

OCTOBER 19, 2022

Work closely with Engineering, Marketing, and Design departments to integrate and streamline core processes across the company. Educate the clients’ workforce and hold webinars to ensure everyone knows how to use the Workplace application. Apply here: [link].

Customer advocacy 19

Customer advocacy Coaching Banking Accountability 19

SmartKarrot

JULY 28, 2022

Collaborate interdepartmentally to ensure the voice of customer is evangelized and user experience and product enhancements are continuously improved. Develop ways to be innovative in Client Success by researching and developing programs that encourage customer advocacy, retention, and product marketing.

Customer advocacy 19

Customer advocacy Customer centricity Metrics Education 19

ChurnZero

OCTOBER 25, 2019

It is time to boldly revamp your onboarding process to instead focus where your customers struggle the most – developing the capacity to drive internal success on their own. No worries if you missed the webinar (or would just simply like to view it again) you can view it on-demand here. Upcoming Webinar.

Chief Customer Officer 49

Chief Customer Officer SaaS Customer advocacy Technology 49

Education Services Group

JUNE 15, 2022

Human capital management is a key element of Customer Success maturity and something to pay close attention to as you build and scale your CS team. One of our recent webinars tackles the topic of nurturing employee success in Customer Success. So, it’s a very progressive market.

SaaS 52

SaaS Management Best practices Customer advocacy 52

Influitive

JUNE 2, 2016

So, how can you build more effective advocate marketing communities by understanding this fundamental human tendency? Check out my webinar below, or read on to learn how! What does reciprocity have to do with advocacy? What does this have to do with advocacy? Why humans feel the need to reciprocate. Professional value.

Education 75

Education Marketing Personalization Best practices 75

Influitive

AUGUST 11, 2017

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

Marketing 103

Marketing Customer advocacy B2B 103

SmartKarrot

OCTOBER 3, 2023

Acquiring new customers is only half the battle in today’s extremely competitive market. To retain and grow your customer base, you need to focus on customer success and user engagement strategies that keep customers delighted and loyal. A high NPS indicates strong engagement and customer advocacy.

Gamification 11

Gamification Education CRM Feedback 11

SmartKarrot

AUGUST 3, 2021

Have ownership of processes and tools that are necessary to establish, maintain and nurture relationship with the customers. Define and execute a strategy that will help us build long-term and meaningful relationships with the customers, leading to customer advocacy and loyalty.

Benchmark 10

Benchmark Customer advocacy Customer retention Education 10

SmartKarrot

JULY 19, 2021

Apply here: [link] Role: Customer Success Manager, Team Lead Location: Centreville, VA, US Organization: Stack Overflow As a Customer Success Manager, you will be responsible for customers’ growth & success via strategic development, key stakeholder management, data insights and account leadership.

Consulting 10

Consulting Consulting Customer advocacy Education 10

SmartKarrot

OCTOBER 13, 2023

The route t o customer loyalty is paved with understanding and solving their problems. When account managers deeply understand their customers, they’re not only positioned to meet their needs but to exceed their expectations, leading to customer advocacy. Educate and Empower: Empowered customers are loyal customers.

Customer retention 10

Customer retention Customer centricity Education Feedback 10

ClientSuccess

MARCH 8, 2021

But one department tends to trickle through the noise with surprising clarity: marketing. Customer marketing is key. Your current customers are one of the best marketing channels available, regardless of your industry or product vertical. Ways to gather customer testimonials. Want to learn more?

Customer advocacy 92

Customer advocacy Upselling Marketing Sales 92