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Customer Success vs. Customer Support: What Are the Differences?

Totango

To help further your understanding of these important differences, this article will breakdown the customer success vs. customer support dynamic and outline how prioritizing a proactive approach towards client relations can empower you to prevent churn, create value, increase the likelihood of renewal, and encourage upsells/cross-sells.

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What is a Customer Success Management Software?

CustomerSuccessBox

Whether it is to increase retention or find opportunities for upselling or improve the customer health scores, it keeps you proactively ahead. Mostly used for acquiring, analyzing, managing customer information, and planning strategies for marketing as well to maintain good customer relationships. Sales Activities.

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Why is Customer Retention Important for B2B SaaS Business?

CustomerSuccessBox

The goal should be to renew customers multiple times to lower the acquisition cost and increase profitability. In fact, as per industry statistics, boosting customer B2B retention by 5% increases profits by up to 95%. Upsell, Expand, and Grow. Referrals and Advocacy. The retention rate is industry-specific.

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The detailed guide to the LAER model in Customer Success.

CustomerSuccessBox

Hence, the LAER model in customer success is a method of determining how well your organization maximizes the value of each customer’s journey. The LAER (Land, Adopt, Expand, Renew) model was developed by Technology Services Industry Association (TSIA). LAER model in Customer Success. What is a LAER model?

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How to make a Customer Success Dashboard that Works

CustomerSuccessBox

Doing business while keeping a pleasant client relationship has become exceedingly challenging in today’s hyper-competitive SaaS industry. The pros (new customer ARR, upsells) and cons (no new customer ARR, no upsells) should be highlighted on this Customer Success dashboard (downgrades and churn).

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Customer Data Management: Benefits & Best Practices

OctopusTech

An effective CDM helps in increasing customer satisfaction and engagement rate as by leveraging this data, companies can modify their goods and services to meet all individual customer expectations. This helps to boost customer advocacy and loyalty by strengthening the bond with them.

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What are the responsibilities of Customer Success Manager (CSM)? How many do you need?

CustomerSuccessBox

The other responsibilities of a CSM includes- i) Account escalation ii)Periodic health check iii) customer advocacy iv) Renewals and upsells. To know more details about other key responsibilities of CSM, check out this blog – 6 Key Responsibilities of a Customer Success Manager in a SaaS Company.