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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. During the process, I realized that there is a lot that people don’t know about it—and that they needed a few rules to help them make the most of the exercise. We discussed the problems with journey mapping in a recent podcast.

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The Critical Steps to Ensure Your Program Is Not Seen As Something Soft and Fluffy

Beyond Philosophy

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. Perhaps more importantly, she wants these improvements to prove practical and effective rather than viewed as a “soft and fluffy” exercise that is not practical for the organization to continue to support.

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The 5 Rules of Measuring and Managing Customer Emotions

Beyond Philosophy

Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing Customer Emotions. Measure the specific emotions across the customer journey. Design the emotions into your journey maps. Why do we do customer journey maps?

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The 5 Rules to Managing How Your Customers Make Decisions

Beyond Philosophy

Managing How Your Customers Make Decisions. To that end, here are the five rules to bear in mind when managing customer decision-making: Embrace the fact that customers don’t always make rational choices. The post The 5 Rules to Managing How Your Customers Make Decisions appeared first on CX Consulting.

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Critical Steps To Ensure Your Program Is Not Seen as Something Soft and Fluffy

Beyond Philosophy

Journey mapping can be a tricky thing for organizations. Organizations often think that doing a journey map of their experience will be the answer to life, the universe, and everything. . If we think about why we do journey mapping, one of the big reasons is to alleviate blind spots within the team.

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Building a Great CX Team

CX Accelerator

Customer Journey Mapping. Project/Program Management. Change Management. CUSTOMER JOURNEY MAPPING Being able to map customer journeys with your organization is a skillset unto itself. Having a good project manager will increase the likelihood of that initiative’s success.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Journey mapping as a CX tool. Journey mapping is a hugely important technique for CX professionals. Done right, it gives an end-to-end view of the customer experience that can reveal weakness within or between touchpoints, or in the complete journey. . There are lots of ways to document a journey map.