Why you must map your channel strategy to your customer demographics
Eptica
MARCH 26, 2020
They are also the most impatient, with the highest percentage demanding answers faster than other groups in seven out of eight categories 45-54-year olds This group is extremely comfortable using the phone to contact brands – but appear to be pressed for time - 73% would hang up if they don’t get their problem solved in 15 minutes.
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