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Guest Blog: How Should You Grow and Sustain Your Customer Lifetime Value?

ShepHyken

This week we feature an article by Lukas Sitar who writes about growing and sustaining customer lifetime value for the entire customer cycle. While many marketers look at metrics like conversion rates, net profit per sale, average value of a lead, and average customer order, they often overlook their customer lifetime value.

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Our Customers Are Always Complaining About Our Prices. What Do We Do?

Beyond Philosophy

Peter Harvey is in a Business-to-Business (B2B) organization. However, their customers keep complaining. However, having one is essential for your experience. So, my first advice to Peter is to ensure that the organization provides enough value to its customers to justify the higher price.

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Guest Blog: Things to Consider Before Buying a Live Chat Software

ShepHyken

This week we feature an article by Jason Grills who discusses the importance of integrating an effective customer support system and how to decide upon live chat software for your organization. – Shep Hyken. Your most unhappy customers are your greatest source of learning” – Bill Gates , Microsoft Founder. Probably not.

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Guest Blog: What’s Most Vital to Success: Product, Price, or Experience?

ShepHyken

This week we feature an article by Gary Anderson who explains why the customer experience creates customer loyalty and generates repeat business. – Shep Hyken. The customer experience you provide will set you apart from the competition. Attracting new customers can be expensive.

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5 Rules for Making Customers Feel ‘Cared For’ and ‘Valued’

Beyond Philosophy

Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

The focus on enhancing customer experience has gained traction in recent years. As businesses recognize its value, the shift from a product-centered approach to a customer-centric one continues. Actionability is also, as we believe, one of the essential aspects of customer experience management.

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What is the Buyer’s Journey & How to Write for Every Stage

ProProfs Blog

Understand that not all your buyers journey end up converting into customers. It’s wrong to assume that every prospective buyer is going to convert into a customer immediately. While some customers purchase instantly, a majority of them take their own sweet time during their own customer purchase journey.