What’s a marketer’s most powerful tool? Surprisingly, it’s regret!
Beyond Philosophy
NOVEMBER 23, 2023
Regret isn’t an emotion only for disappointed new customers. This example shows that once you introduce regret into your customer relationships, it can go downhill fast and to a bad place for your revenue. So, let’s dig into some of the theories of regret to determine why we feel it. Is it the programming?
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