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Be Warned: You Can’t Rely On Big Data!

Beyond Philosophy

The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data. Either one can destroy value.

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Transforming the Customer Experience with Big Data

CX Journey

What is big data? Big data" has been defined in many different ways and seems to most often refer to the sheer volume of data, but for the purpose of this article, I''m going to refer to the data sources. But siloed raw data doesn''t help anyone, so figure out what''s available and make sense of it.

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QBR in SaaS: Is the traditional QBR dead?

Totango

In addition to relying on outdated data, the traditional QBR model fails to take advantage of the latest tools for agile innovation in digital technology, AI, and big data analytics. Today’s competitive SaaS company needs a digital, data-driven, AI-powered approach to QBRs for SaaS. Reimagining the SaaS QBR .

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Why Do You Need to Rethink Your Customer’s Journey

ProProfs Blog

Customer journey mapping has become such a buzzword in business that 34% of companies are already implementing it into their customer service. However, the idea behind mapping the customer journey is quite intuitive. Tailor your marketing and products for rendering the many types of experiences. The Solution.

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14 Worthy Customer Experience Reads for 2014

CX Journey

18 Reasons to Map Customer Journeys Have you started journey mapping yet? Read this post to uncover 18 ways to use journey maps to advance your CX strategy. Transforming the Customer Experience with Big Data You''ve got customer data. First or Last Impression - Which One is Lasting?

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5 Ways to Better Understand Your Customers

VocalCom

In our modern era of big data and artificial intelligence, it may seem that technology holds the key to determining the best ways to engage customers. When collecting information on your customers, always pay close attention to all demographic and ethnographic data. Create customer profiles.

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6 Digital Experience Mission-Critical Trends

ClearAction

Every serious pursuit of digital marketing or digital transformation is hamstrung or successful to the extent that underlying processes, protocols and people are integrated in their non-digital aspects. CRM and other customer experience technologies based on ‘push’ service/sales/marketing protocols are obsolete. Value Co-Creation.