Big data Consulting Journey mapping Marketing 
Beyond Philosophy
SEPTEMBER 25, 2017
The concept of a customer’s journey is nothing new – we have been offering journey mapping in our customer experience consultancy for years. And linking data points throughout a journey is a step in the right direction. But I have a big problem with Big Data.
DMG Consulting
JULY 16, 2019
Question: What’s the difference between customer journey mapping and customer journey analytics? Answer: Customer journey mapping provides enterprises with a visual representation of the touchpoints that prospects or customers traverse when interacting with their organization, from the first touch through the last.
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DMG Consulting
APRIL 10, 2017
Thank you for your interest in DMG Consulting’s publications. Reality Check: Will Customer Journey Analytics Be the Next CRM? The up-and-comer is customer journey analytics, or CJA, and it’s in the ring with the incumbent, CRM. CJA is now catching the market’s attention, but it’s actually been around for a few years.
CustomerSuccessBox
MARCH 14, 2022
According to a research study done by Mordor Intelligence, the compound annual growth rate estimated for the global customer success management market, let alone in the timeframe of 5 years (2021-2026) is estimated to be 25.02%. Creator: Nils Vinje , Founder & CEO, Glide Consulting. Customer Success Manager (CSM) Elite.
DMG Consulting
APRIL 16, 2019
Thirteen years ago, DMG Consulting published the book The Real-Time Contact Center. But market growth is just a part of the story. Interaction analytics has become an increasingly important source of data for customer journey mapping because it provides a multidimensional view of the customer experience.
REVE Chat Blog
FEBRUARY 12, 2020
Customers want to feel secure in sharing all the information and data with the bank. In today’s banking market, customer experience is a rough landscape for financial institutions to navigate with all of the requirements of the digital transformation era. . What would motivate them to move to the next stage of the journey?
CX Journey
NOVEMBER 6, 2014
What This Means for VoC / CX In-house customer experience teams face a similar dilemma when deciding whether or not to hire a vendor or consultant and to what degree. A data analyst? Survey methodologists, statisticians, sample designers, marketing communications experts or project managers? Does your team have an evangelist?
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