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Guest Blog: How to Engage Customers with Your Brand

ShepHyken

Thus, you don’t have to make more efforts to find new customers. Finding new customers is, of course, costlier when compared to retaining the existing ones. Customer engagement guarantees business growth and success. In 2020 , customer experience will overtake price and product quality as the key brand differentiator.

Benchmark 304
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Customer Experience ROI: How You Prove You Understand Customer Experience Strategy

Beyond Philosophy

Customer Experience as an industry is at a crossroads. In our recent podcast, we had a guest Bob Thompson, CEO of Customer Think Corp., an independent research and publishing firm focused on customer-centric business management and the founder and editor-in-chief of CustomerThink.com. It’s time to put up or shut up.

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Is CX Dying? 7 Ways to Save Customer Experience at Your Organization

Beyond Philosophy

I recently read two pieces of research about Customer Experience that worried me. The first was from Nunwood , a UK-based research company with a Customer Experience index, and it showed that improvements in Customer Experience were not happening. The Seven Reasons Customer Experience is Dying.

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Employee Happiness is the Key to an Excellent Customer Experience

Beyond Philosophy

So how do you get happy employees and how does it affect Customer Experience? You must design an Employee Experience that enables the Customer Experience you want to deliver. We discussed the importance of creating a complementary Employee Experience along with your Customer Experience in a recent podcast.

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Why Uncertainty Can Destroy Your Customer Experience

Beyond Philosophy

So, what does that mean for your Customer Experience? Communicating these things is paramount for your Customer Experience. . Covering uncertainty is a significant area for Customer Experience. When dealing with a customer complaint, it could be detailing the next steps for the process.

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How Academic Research Can Improve Customer Experience

Beyond Philosophy

We always connect the academic findings to Customer Experience on the podcast (and in our most recent book.) However, we think that isn’t the case for what we need for Customer Experience. Once you translate these ideas from academia to your Customer Experience, your program will hold up to customer scrutiny, too. .

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How Does Mental Accounting Influence Customer Experience

Beyond Philosophy

The answer is found in the concept of mental accounting, and it might have significant implications for your Customer Experience. We discussed how our mental accounting affects our behavior as customers in our recent podcast. So, what does all this have to do with your Customer Experience?