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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

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Advance from Personalization to Customer Journey Orchestration

Pointillist

Customer journey orchestration enables enterprises to engage prospects and customers at optimal points along their journeys, in real time and through the most effective channels. Journey orchestration goes beyond traditional personalization techniques. What is Customer Journey Orchestration?

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5 Top Customer Service Articles For the Week of November 9, 2020

ShepHyken

They also want a personalized experience. 3 B2B Marketers Delivering Customer Experiences That Rival B2C by Rhoan Morgan. CMSWIre) While B2B companies may be behind their B2C peers, many are starting to catch up by taking ideas from the B2C playbook and applying them to the B2B experience.

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CX is the New Branding: Here’s What Enterprises Must Do to Adapt

CSM Magazine

Gone are the days where high-quality customer experience (CX) was the exclusive purview of B2C. Gal Oron, CEO and co-founder of Zoomin explores what enterprises must do to adapt. The answers to these questions will play a decisive role in shaping customer views of an enterprise’s platform. The Self-Service Paradox.

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Making Optimal Customer Experience A Focus of Your Company’s (And Your) Thinking and Doing: The Case for Foundation and Advanced CEM Training

Beyond Philosophy

Many b2b and b2c companies offer antiseptic, commoditized, vanilla experiences for customers. In most instances, the customers see no brand ‘personality’ or brand-to-brand differentiation, and their experience of the brand is one-dimensional, easily capable of replacement. Customer loyalty behavior is a paramount enterprise goal.

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5 Reasons to Consider Enterprise Messaging for Your Business

REVE Systems

According to a recent study by mobileinsurance.com, an average person spends 90 mins of the day on their phone. Almost 70-80% of internal communication within an enterprise will be conducted though messaging apps on mobile device in the years to come. Reason for a business to consider enterprise messaging are many.

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Three Steps to a Winning B2B Customer Experience Plan

Totango

B2B customer experience differs from B2C customer experience in several important ways. Because of these factors, B2B sales and renewal cycles may be longer than their B2C counterparts. Customer experience has a significant impact on customer retention rates as has been shown by several studies conducted on B2C relationships.

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