Working with B2B vs B2C Telemarketing for Business Growth


Understanding B2B, B2C and Telemarketing. B2C , however, is the businesses selling goods and services directly to the final customer. Moving on, let’s have a look at some, Differences Between B2B and B2C Telemarketing.

5 Essential Steps to Find Upsell and Cross-Sell Opportunities With Journey Analytics


JetBlue has in the past made as much as an additional $140million in revenue through its upsell program called ‘Even More Space.’. There are many such examples of B2C and B2B companies that are using upsell and cross-sell opportunities to generate profits. Upsell Or Cross-sell?

Double Your Sales with Awesome Live Chat Upselling Techniques


Before you roll your eyes and point out that you don’t have a magic lamp to rub, consider your upselling game. Do you really know how to upsell? Maybe you’ve just been going about upselling the wrong way, with awkward timing and subpar recommendations. Find Appropriate Upsells.

Taking Customers Beyond the Honeymoon Phase

bold360 Blog

In a recent Forrester survey, B2C marketing decision makers indicated that 37% of their marketing program budget is spent on new customer acquisition, while in contrast, only 20% of their marketing budget is spent on driving retention of existing customers or upselling to them. Because of this, you’re unable to use valuable insights gained in the acquisition stage to improve the customer experience and maximize upsell and cross-sell opportunities.

5 Top Customer Service Articles For the Week of June 12, 2016


24 Experts Reveal Their Top Customer Retention Strategies For B2C Brands by Clutch. When Upselling Makes for a Bad Customer Service Experience by Conversational. Yes, there are companies that abuse the privilege to upsell, and this article shares three of them.

These 20+ Statistics Say Customer Support Drives Revenue


66% of B2B customers and 52% of B2C customers have stopped buying from a company following a bad service interaction. 62% of B2B customers and 42% of B2C customers purchased more from a brand following a good service experience. 10% to 30% of eCommerce revenues come from upsell and cross-sell recommendations. It is 4x more expensive for SaaS companies to gain $1 from acquiring new customers than from upselling existing customers.

Understanding Customer Success: Growth Driven by the Customer-Centered Economy


The new customer-centered economy favors recurring revenue business models for B2B markets and partial ownership, or subscription models, for B2C ones. In the future, you may be able to offer them an upsell. In the old days, growing your business was easy. Tell people about your business, get them in the store, sell them things, then look for more customers. But that was before the internet made it possible to deliver highly customized items.

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B2B Mystery Shopping Improves Your Business

Ann Michaels and Associates

Traditional mystery shopping in the business-to-consumer (B2C) model is pretty straight-forward. This also gives insight into whether your employees are upselling/cross-selling other products or services offered by your company that may be important to the customer.

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What is the Importance of Using a Live Chat Software on Business Website

ProProfs Blog

Is C-3PO going to be able to upsell a customer on another product/service your company makes because of his positive interactions with them? Often B2B is separated from B2C, and it makes sense regarding target audiences.

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Measuring Product Usage And Adoption for SaaS and Cloud – The Complete 2019 Guide


Please note that this record format applies for both B2B and B2C. Products that are only designed for B2C use cases will fall short when it comes to mapping usage data into the customer success use cases which will be described below. Close to 100%, it reflects full adoption and upsell opportunity. Measuring product adoption by users is critical for SaaS and Cloud companies as this is the most telling indicator of the value customers are getting from products and services.

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A to Z Guide to Customer Experience Definitions and Terms


upselling to the most loyal customers) Process changes (e.g. The situation when B2B CX was very distant from B2C CX has been rapidly changing. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers.

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The Four Gears of B2B SaaS – Part 1


To address newly relevant B2C markets, Moore adds a new model as an appendix. An effective B2C enterprise needs to have all 4 gears spinning to drive adoption and growth. This is much more than simply upselling and cross-selling tactics.

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Five customer service tactics to increase sales


These tactics work for B2B as well as B2C, although the examples discussed here are based on a retail setting. Upsell – Once you understand why the customer is purchasing a particular item and why he or she needs it, upsell if appropriate.

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How “Dead Air” Can Scare Off Customers and Six Ways To Avoid It


Despite the surging popularity of social media and text messaging, traditional phone interactions are still occurring by the billions when it comes to B2C interactions. Upsell promotions and incentives. Upselling is a great way to fill space.

Differences between Key Account Management and Customer Success


The principles can be applied any company that works with large organizational customers, but cannot be applied in B2C industries. Customer success is limited strictly to subscription-based service companies, but can be applied in B2B or B2C industries. Key Account Management and customer success both focus on increasing revenues through upselling and cross-selling. The terms Key Account Management and Customer Success are often used interchangeably within organizations.

Customer Support + Customer Success: Working Together to Increase Customer Satisfaction, Retention, and Growth


Digital-first B2C companies such as Amazon, Uber, and Lyft have set the bar high for an intuitive and responsive customer experience. The support agent can view the data needed to spot areas of weakness in the customer relationship, identify possible upsell opportunities, and uncover potential needs for professional services or training.

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SAP HYBRIS -Commerce / IOT / CRM Event 2016

Natalie Petouhof

Their B2B and B2C commerce applications include an Omni-Channel Offering, Product Content Management (also known as Master Data Management or Product Information Management), Order Management , hybris Marketing Conversion , and powerful search and merchandising. Omni-channel solutions are pre-configured for B2C and B2B, and for specific regions and industries. The opportunity to upsell and/or to offer upgrades for newer, better, and more effective products and services.

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Inside Customer Success: HelloSign


When I joined, we had our typical support group, they were very reactive in nature, dealing with a lot of our B2C customers. Over the past couple of years, we identified the need to become more B2B focused, while still doing B2C. HelloSign is powering the future of intelligent business.

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Pillars of Customer Success


Do you have cross-sell or upsell opportunities with your product? Or maybe your business model is B2C and an online customer experience strategy with digital experts is best. This article was originally published on WnTD's blog.

Customer Experience and Customer Success: What's the Difference?

CX Journey

Effective Customer Success strategy typically results in decreased customer churn and increased upsell opportunities. Image courtesy of Pixabay Time to tackle another differentiation! Last week, I once again tackled the topic of the differences between customer experience and customer service.

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Whats Makes A Customer Success Manager Successful?


Account Managers on the other hand focus on upsells, the contractual details of a customer’s experience, and their journey. Regardless of whether you are B2B or B2C, the data you can gather from measuring CSAT is invaluable.

Customer Data Analytics: How to Select the Best Tool for Your Needs


Insights obtained from Customer Analytics tools are used to address a variety of use cases, including acquisition, retention and cross-sell/upsell.

Video: Building 1:1 Customer Relationships At Scale With Engagement Marketing


Tweet this quote: “It’s not about B2B or B2C, it’s B2H–Business to Human.”. Then, form a team on both the demand gen side and on the sales side that focus on driving lifetime value —through customer engagement that leads to increased upsell and cross-sell opportunities.

The Best Customer Success Resources of 2016


Reviews have really changed the way we buy in the B2C world, and for B2B, really demonstrating the benefits of your product versus just telling can be a big differentiator in the buyer’s journey.

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Using Software and Savvy to Create Relationship Intelligence


Today, B2B and B2C companies know how often users log into their apps, which buttons they click, and what they’re doing once they’ve clicked them.

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Inside Customer Success: HelloSign


When I joined, we had our typical support group, they were very reactive in nature, dealing with a lot of our B2C customers. Over the past couple of years, we identified the need to become more B2B focused, while still doing B2C. HelloSign is powering the future of intelligent business.

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