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How To Balance The Risks And Returns Of Your B2B Marketing Investments

Influitive

If you’re a B2B marketing executive, you have to fill a number of roles: Leader. While leadership skills are listed in all marketing executive job descriptions, the role of portfolio manager is often overlooked. B2B marketing risks and returns. Lower your risks when you adopt innovative B2B marketing technologies.

B2B 45
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4 Ways to Personalize B2B Customer Support at Scale

TeamSupport

Of everything a business-to-business (B2B) company must be great at in order to grow, delivering personalized customer support at scale needs to be a priority. B2B customers are coming to expect the same timeframes. You Have Data. Putting your customer data to work is now easier—and more important—than ever.

B2B 56
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The Vcare Top 50 Customer Care Influencers

Vcaretec

Connect: @enthused Cohan Leon Daley Bio: Thought Leader @InsideSales Connect: @cohanleon Richard Dumas Bio: Fascinated by startup innovation & tech marketing. Regional Vice President, Demand Marketing at NewVoiceMedia. Connect: @AlHopper_ Kate Leggett Bio: VP and Principal Analyst at Forrester Research for CRM and Customer Service.

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12 Top Choices to Read and Follow over the Holiday Season

Peter Lavers

These blogs have generated the most engagement from my twitter and LinkedIn communities: It’s hard to believe that the Credit Crunch hit 10 years ago, and this blog considers 4 “seismic changes” that have resulted in the field of Customer Management, with versions specific to B2B and B2C. People to follow.

B2C 138
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Credit Crunch 10 Years On – Four Seismic Changes in Customer Experience Management

Peter Lavers

I was working with a major marketing agency ten years ago, and in response to the Credit Crunch I published a report entitled “The Importance of the Customer Experience in a Down Economy”. It’s often their peers & networks that they choose to trust more than brand & marketing messages. Insight dependency and democratisation.

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Everything you need to know about Customer Success Software.

CustomerSuccessBox

Tools like Slack and Zoom for example have gained immense popularity across B2B organizations to support this. CRM can double up as a billing management tool and you can check for renewal timelines for the customers but ideally, you should have a subscription management tool as early as 10 customers. Growth Stage SaaS.

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50+ Customer Engagement Statistics for 2020

ProProfs Blog

Companies that successfully engage their B2B customers reported 63% lower customer attrition. With successful customer engagement strategies, a B2B business can easily lower customer attrition. Companies that successfully engage their B2B customers reported a 55% higher share of wallet. Source: Gallup ) Tweet this.

B2B 204