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How to Power up Your B2C Marketing Strategies with Surprising B2B Secrets

C3Centricity

As has been claimed for decades, there are differences between B2C marketing strategies and those of business-to-business (B2B). As companies strive to navigate the complexities of their respective markets, the learnings one can gain from examining the nuances of both B2B and B2C marketing become self-evident.

B2C 90
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Reaching Out to Improve the B2B CX

The Northridge Group

Providing excellent customer experiences (CXs) is important for both business-to-customer (B2C) and business-to-business (B2B) contact centers. The stakes are usually higher with B2B customers. These B2B customers know what they paid last year versus what they’re paying this year. Tips for Improving B2B CX 1.

B2B 67
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Cisco’s Four Key Steps to Enhancing Customer Experience

ShepHyken

The metric that matters the most is the success and thriving of the customer’s business. Plus, Shep and Andrew share more customer experience tips applicable to businesses, whether in B2B, B2C, or in government. Create a comprehensive digital experience encompassing partners, customers, and internal teams.

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B2B Has Its Own CX Challenges

Anexa BPO

In the B2B space, CX is just as important as it is in the B2C space, and failure to provide a positive CX can result in lost business, negative word-of-mouth, and a damaged reputation. Using operational and financial metrics that are already familiar tools to these upper-level leaders can support your position, and prove your points.

B2B 52
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Developing and Executing Effective CX Metrics, Measurements and ROI

Speaker: Bob Azman, Founder and CXO, Innovative CX Solutions, LLC

This session will cover key metrics used to determine ROI. It will also cover the type of VOC measurements that can be utilized in any business environment, be it B2B, B2C, or B2B2C.

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4 Simple Tips for Crafting an Ideal B2B Customer Experience

Help Scout

Ensuring a positive experience in a B2B relationship delivers improved engagement and, ultimately, a better financial result. So if you’re responsible for a B2B relationship and you’re not already considering B2B customer experience, it’s time to get on board. Consider what the customer needs. What is it they value most?

B2B 62
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2019 CX Retrospective: The Year of Value Metrics

Mindtouch

To that end, we worked hard this past year to help our customer base run audits to identify the MindTouch ROI and value metrics they care most about—data points not inherently baked into our product. This included metrics around cost savings, efficiency gains, and revenue generation. Another company estimates $11.5 million in savings.

Metrics 62