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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?

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Do You Use the Right Measures for Your CX?

Beyond Philosophy

Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. Some examples are Net Promoter Score ® (NPS) or Customer Satisfaction surveys.

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Getting Inside the Customer’s Mind

Beyond Philosophy

Carbone says that what’s under the data and the depth you dive into the data will help move digital Customer Experiences forward. Many times, data analysis will result in fixing broken things in the experience, which is excellent. Surveys tend to be a popular way to get feedback from customers.

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Five Ways to Keep Your CX Program Alive and Well in 2019

Beyond Philosophy

Understand that your customers are not necessarily logical and certain elements drive value, like human interaction. Some forms of statistical analysis are thrown in with AI, but they are not necessarily AI. This analysis is something marketers have engaged in for years, but it has been rebranded to sound sexy.

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How to Create a Voice of Customer Template for Your Business

Lumoa

Using a customer needs analysis and setting up a feedback loop are the key ways to make this happen. One of the best analysis techniques available is the voice of customer (VoC) template. It will help you gather valuable feedback, identify customer pain points, and work towards better solutions.

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How Emotions Can Impact Customer Engagement

ProProfs Blog

While customer satisfaction and increased customer engagement are worthy goals, the path to attaining these is by crafting a strong emotional connection with the customers. Importance of Customer Emotions. Managing Customer Emotions in a Data-Driven World. Let’s see how this works-.

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Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

More specific, so that the reader doesn’t have to parse whether the study is addressing customer service or customer experience, was the American Express Global Customer Service Barometer, a 2011 survey covering the U.S. The study explored attitudes and preferences toward customer service. and nine other countries.

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