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How Support Teams Can Improve Customer Retention

Help Scout

In this article, we discuss the role of support teams in retaining customers and show how to combine high-quality, empathetic customer service with a deliberate focus on business growth. What is customer retention and how is it measured? Review “lost customer” feedback. Know the numbers.

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Guest Post: The Biggest Value Driver That is Not on Your Journey Map

ShepHyken

Well, again, my observations show that pretty much every team tasked with improving the customer experience and driving more sales and customer retention is doing some form of journey mapping. And they should as it’s probably the cheapest and simple way of finding opportunities to improve the customer experience.

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5 Customer Effort Villains and their Kryptonite

Kayako

“The less effort a customer goes through to do business with you, the better.” — Shep Hyken. A growing concern for customer retention, expansion, and cross-sell opportunities is customer effort. This “effort villain” is out to get your customers at every chance. Not Starting at Google = Bad.

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5 Top Customer Service Articles For the Week of May 25, 2020

ShepHyken

How to calculate your customer retention rate by Bryce Baer. Rather, consider it a key metric to guide and improve customer retention strategy and retention rate. I was glad to see this article, which includes the formula to measure customer retention. How to calculate your customer retention rate.

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How to Retain More Clients: Benefits and Strategies

Totango

What is customer retention ? We’ll discuss what customer retention means as a concept, as a strategy and as a metric. And we’ll offer an eight-step path to increasing customer retention by following best practices and leveraging the power of automation. What Is Customer Retention?

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Measuring Customer Satisfaction: The Metrics That Matter

Win the Customer

Customer Effort Score (CES) Effortlessness is a pivotal factor in customer satisfaction. The Customer Effort Score measures the ease with which customers can accomplish their goals when interacting with your brand. It requires consistent monitoring, analysis, and action.

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Harnessing the Power of Data to Improve First Contact Resolution

The Northridge Group

The study found that churn in the telecom industry is most often due to high customer effort and revealed that, of those who canceled contracts with their providers, 51% cited having to call more than once about the same issue as a reason. Northridge’s data-driven Root Cause Analysis process.

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