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How Account Managers Can Master Difficult Conversations

Kapta Customer Success

Account managers are tasked with protecting and growing revenue while driving customer outcomes and maximizing customer lifetime value. This puts both customers and account managers under pressure to continue meeting prior goals with fewer resources. Customer engagement is a high-stakes venture.

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Why You Should Throw Out Your CRM

Totango

You don’t need your CRM. How Your Customer Success Platform Can Replace Your CRM. By definition, a CRM system is a tool for managing the data associated with customer relationships, so it may seem like a good idea to turn to your CRM to help you manage all of this data you’ve collected. Yeah, we said it.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

And how can you make sure that your customer journey meets or exceeds those expectations? . There are a few key ways to ensure that your customer journey meets or exceeds customer expectations. Brand expectations are the standards that your customers expect you to meet. What is a contact center CRM? .

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The Formula for a Successful CSM Account Reassignment

CSM Practice

If you’ve been in the Customer Success profession long enough, you should have had the opportunity to be part of an account reassignment. There are a few reasons for this, but one of which is that account reassignments are, in my opinion, one of the most overly complicated processes in the Customer Success space. So let’s get into it.

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Guest Post: 7 Ways Improved Customer Journey Results in Business Growth

ShepHyken

This week, we feature an article by Sage , an international company that helps organizations of all sizes with accounting, payroll, and payment solutions. It leads to the creation of a holistic customer experience in which every level of your sales funnel is optimized to meet customer needs and expectations.

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Account Segmentation Strategies during Covid-19

CSM Practice

How this works: If you haven’t changed how you segment your existing customer-base, continue reading this article to better understand how this works: First, you’ll need to make sure each account is assigned with the correct industry on your CRM system. That’s a basic step without which, this whole exercise is doomed.

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Contact Center Wrap-Up—Where the Rubber Meets the Road

Quadient

Contact Center Wrap-Up—Where the Rubber Meets the Road. While every business function that touches the customer influences the experience, the primary responsibility and accountability lands with the contact center. That’s where the rubber meets the road. Marissa Feigen. Mon, 05/23/2022 - 12:58.