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3 Winning B2B Client Engagement Strategies

Totango

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Leveraging technology can help you implement the best practices you need to efficiently engage and retain B2B clients.

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How To Create a Winning B2B Customer Service Strategy

Global Response

Although customer service is often focused on in B2C companies, it’s just as important—if not more so—in B2B companies. In fact, up to 80% of B2B purchase decisions are impacted by a buyer’s experience with the B2B customer service, so it’s an essential quality of your brand or company to consider. What is B2B Customer Service?

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Part 2: B2B Customer Support Transformation Imperatives

TeamSupport

Proactive customer engagement accounts for more than a quarter (28%) of Support interactions and grew by 14% from 2019 to 2020. Download the full report, Customer Support Transformation: The Guide to Essential Practices and Metrics.

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Part 1: Achieving Customer Support Excellence

TeamSupport

Technical Support Excellence is the achievement of the maximum positive impact on profitability and reputation of the company, product, or brand being supported through the efficient and effective delivery of support.” Profit Contribution: The customer support function has evolved drastically in the past 10–15 years.

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2024 Expectations: The forefront of the next generation of customer success

Totango

Customer success will be the C-suite partner for growth The current enterprise B2B environment is marked by fierce competition, complex stakeholders, and an urgency to demonstrate end-to-end value to both customers and the business. By nature, CSMs feel inclined to assume any responsibility involving the customer.

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“Ugh. I Hate Surveys.”

Satrix Solutions

Thankfully this attitude towards surveys is relatively rare in B2B. I’m always curious why some B2B folks “hate” surveys. How many B2B companies field surveys nowadays? I’ve spent nearly 20 years advising B2B company leaders on how to maximize the impact of their CX programs. What do I mean? We’re all busy. Actually, no.

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Part 2: Achieving Customer Support Excellence

TeamSupport

Now that we’ve reviewed four elements of B2B customer support excellence and the strategic business impact of each in Part 1 of this blog series—profit contribution, brand reputation, efficiency, effectiveness—let’s take a look at goals and action items that will get you there. Download the complete report.