Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy.

B2B 116

B2B Journey mapping SaaS Engineering 116

TeamSupport

MARCH 23, 2021

Competitors can attract them by offering better customer benefits, including proactive customer support. Customer experience is decisive for both satisfaction and loyalty. However, most companies do not offer great customer experiences. This shows that B2B organizations need to focus more on their customers.

B2B 105

B2B Customer Support Self service Big data 105

Kayako

SEPTEMBER 20, 2018

In the current climate, customer experience is one of the main battlegrounds for sales organisations, often out-ranking factors like product and price. It is, therefore, no real surprise that many sales companies are increasing investment in customer experience training and coaching efforts. Provide Tailored Services .

Best practices 81

Best practices B2B Sales Customer Experience 81

ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Journey mapping Accountability Best practices 109

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? Specialists at one or both companies may be called in to conversations with the supplier’s account team, or ad-hoc as needs arise.

B2B 59

B2B Customer Experience Journey mapping Engineering 59

ShepHyken

FEBRUARY 1, 2021

Each week I read a number of customer service and customer experience articles from various resources. Improve Your Customer Outcomes With 5 Customer Service Best Practices from Leading Consumer Shipping Brand FedEx by Veronica Krieg. Why Saying ‘No’ Helps Build Great Customer Experiences by Zach Lipson.

Customer Service 351

Customer Service B2B Best practices Customer Experience 351

TeamSupport

DECEMBER 21, 2021

In today’s world, a proactive and communicative customer experience is a necessity. Live chat software connects businesses with their customers, drives revenue and growth, and provides a universally better experience that drives customer satisfaction. The Growing Expectations for B2B Live Chat.

B2B 98

B2B Airlines Sales Customer Support 98

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. It shouldn’t be this way. That’s a lose-lose scenario for everyone. Don’t worry, though.

B2B 83

B2B Surveys Feedback Customer advocacy 83

ShepHyken

APRIL 28, 2024

Each week, I read many customer service and customer experience articles from various resources. 5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue.

Customer Service 176

Customer Service Advertising B2C Big data 176

ShepHyken

JUNE 7, 2021

Each week I read a number of customer service and customer experience articles from various resources. Customer Interviews for CX: How to Conduct Interviews & How They Can Make a Difference by Jeannie Walters. Experience Investigators) Customer interviews can highlight issues in emotional ways.

Customer Service 336

Customer Service Customer centricity Government Upselling 336

Satrix Solutions

APRIL 21, 2022

Many companies are already surveying customers by email or ‘in-app’ and the (largely) quantitative data generated may be enough. But in helping our B2B clients answer important questions such as the ones listed above, we’ve found that a qualitative research component is often necessary, and beneficial. Interested in learning more?

Customer Experience 103

Customer Experience B2B Feedback Consulting 103

Satrix Solutions

JULY 28, 2021

It’s an interesting question because most people don’t think about a Customer Experience (CX) program in terms of risks. As many studies have demonstrated , a company-wide focus on delivering a strong customer experience at every touchpoint will often have very positive effects on a business. So what’s the biggest risk?

Customer Experience 122

Customer Experience B2B Surveys Construction 122

Kapta Customer Success

APRIL 11, 2022

Your organization already knows that providing excellent customer experiences is important. As B2B businesses in the landscape become more crowded and increasingly competitive, customers have the luxury of leaving whenever the customer experience level doesn't meet their standards. But intermittent "Wow!"

Customer Experience 98

Customer Experience B2B Accountability Management 98

Integrity Solutions

DECEMBER 12, 2022

Throughout the decades, sales experts and consultants have touted a variety of so-called surefire tips and tricks for account prospecting, targeting and conversion. You can think of the traditional approach to B2B sales like fishing with a net. The past and present of B2B sales: It’s all related.

B2B 52

B2B Sales Accountability Inbound sales 52

Satrix Solutions

FEBRUARY 12, 2020

Over the past few years, appreciation for B2B Customer Experience programs has grown stronger across board rooms thanks to business leaders who have successfully aligned their company’s marketing, sales, and customer success strategies around the needs and preferences of customers. Ensure you have “real” buy-in.

B2B 78

B2B Feedback Consulting Consulting 78

ClearAction

NOVEMBER 3, 2017

Is Operations Involved in Customer Experience? How would you like to reduce customer churn by 27%, increase Net Promoter Score TM by 65%, and outperform competitors by 20% in sales, purchasing, ordering, installation, billing, service inquiry, maintenance and account management processes? Lynn Hunsaker.

Customer Experience 119

Customer Experience B2B Advertising Coaching 119

Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Demand generation has traditionally focused on looking beyond existing accounts and finding new prospects.

B2B 76

B2B Marketing Customer Experience Benchmark 76

Beyond Philosophy

MARCH 17, 2022

People ask me a lot if there is a difference between experiences and creating customer loyalty when you are a business-to-business (B2B) organization as opposed to a business-to-customer (B2C) one. We have a client that is interested in creating more stickiness or more loyalty to his own B2B clients.

Banking 195

Banking B2C B2B Construction 195

Interaction Metrics

OCTOBER 16, 2023

And you’ve been tapped to lead a customer experience team. Do you need a lengthy class or book on customer experience principles? Short is sweet, and this brief article gives you a primer on the critical customer experience principles you need for high-impact, laser-focused success.

Customer Experience 62

Customer Experience Surveys B2B Advertising 62

ShepHyken

MARCH 12, 2021

The impact extends from B2C (business-to-customer) markets to B2B (business-to-business) sales as well. Before we process to discuss the realignment, let us first understand what buyer strategy is all about, specifically with respect to B2B customers. Budgets have run tight, making buyers selective about what they pick.

B2B 370

B2B Journey mapping B2C Telecommunications 370

Totango

MARCH 24, 2020

Keeping pace with your customer’s evolving needs and experiences throughout their journey is essential to remaining a part of their plans. The most effective way to follow this progress is to break down the journey into modular B2B customer lifecycle stages. Customer escalations are rare and valuable assets.

B2B 59

B2B Management Upselling SaaS 59

CustomerSuccessBox

APRIL 27, 2022

Upselling is crucial for any B2B SaaS business. So, having B2B SaaS upselling strategies is vital for your business growth. Let’s walk through this guide to know more about upselling strategies that you need for your B2B SaaS business. Why are B2B SaaS upselling strategies important? But, is that as easy as it sounds?

Upselling 52

Upselling B2B SaaS Feedback 52

ViiBE Blog

OCTOBER 28, 2022

ViiBE Blog Alternative to WeTransfer: how to share large media files in B2B environment: Anna Gorina October 28, 2022 Share this article Contents Share this article Contents In an age when data is one of the most valuable assets, sharing information has become an essential part of daily life and business processes.

B2B 52

B2B CRM Sales Accountability 52

ViiBE Blog

OCTOBER 28, 2022

When it comes to technical or after-sales assistance, B2B and B2B2C companies need to find effective tools to achieve smooth, transparent collaboration not only with their customers but also among employees in a professional environment. However, B2B and B2B2C environments require multifunctional tools.

B2B 52

B2B CRM Sales Accountability 52

GetFeedback

APRIL 30, 2018

B2B transactions are complex, expensive, and require long-term investments. Why Every B2B Brand Needs Online Reviews. Before B2B buyers invest in your products or services, they need to know that you’re someone to trust. Generating B2B Reviews: Unique Challenges. Each buyer persona should be accounted for.

B2B 68

B2B B2C CRM Surveys 68

Cincom

APRIL 12, 2021

The one similarity that can be found between a majority of those digital lean definitions and the major concept of selling, the most important piece for any B2B or B2C business, is the customer. Let’s take a look at three ways digital lean concepts can help the customer, and because they help the customer, they help sales.

Sales 99

Sales Technology B2C Customer Experience 99

Ann Michaels and Associates

SEPTEMBER 24, 2019

B2B Mystery Shopping To Improve Your Business. Mystery shoppers are sent in to a business or retail location with specific tasks and questions to answer about their experience. Understanding your customer’s journey in a B2B environment takes a little more creativity. Evaluate the Call Process.

B2B 49

B2B Inbound sales Upselling B2C 49

ShepHyken

MAY 10, 2022

They discuss how businesses can use TikTok to promote their brand and enhance customer experience. Top Takeaways: Social Media is an opportunity for a brand to show the world that they are interested in resolving issues for their customer. The fastest-growing content on TikTok right now is catered to B2B.

Advertising 229

Advertising B2B Accountability Marketing 229

ProProfs Blog

MAY 6, 2020

That’s why your business needs to work towards building a customer experience that: Encourages customers to become loyal to your brand . Prompts them to share their awesome experience with your brand on public platforms. Helps you bring in new customers via word-of-mouth publicity. Future of Customer Experience.

Customer Experience 99

Customer Experience B2B B2C Sales 99

TeamSupport

JULY 27, 2020

Based on our eBook, B2B Customer Support: From Discovery to Onboarding and Beyond , once you decide to implement a new B2B customer support software solution, the first step is to do an internal assessment to determine how to choose the right provider. Customization. Cost Effectiveness and Flexibility.

B2B 64

B2B Customer Support SaaS Accountability 64

360Connext

MAY 3, 2022

Customer experience leaders spend a lot of time looking at what’s happened. Customer experience reports are filled with discoveries. Customer feedback provides insights and real-life quotes from customers. Operational data shows leaders how customers behaved last week, last month, and last year.

Journey mapping 72

Journey mapping Customer Experience B2C Best practices 72

Hero Digital

AUGUST 5, 2019

As a whole, B2B marketing is boring. Job security is important, and many B2B organizations have created cultures (whether intentional or not) that discourage original thinking and punish experiments that don’t produce optimal results. There, I said it. One reason is the frequent pursuit of the “safe” approach. No judgement.

B2B 42

B2B Marketing Best practices Wireless 42

ChurnZero

MARCH 29, 2019

How Best to Create a B2B Survey. You may think when looking for clear feedback from clients in the B2B sphere, it can be simple enough to directly ask for an assessment of the products or services you are providing. Julia Ahlfeldt breaks down what it takes for an organization to truly put the customer at the center of their business.

B2B 73

B2B Surveys Customer centricity Construction 73

Influitive

JANUARY 16, 2017

Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences.

Accountability 55

Accountability Marketing B2B Personalization 55

ClearAction

APRIL 18, 2020

Growth Through Customer Experience Action Lynn Hunsaker. Customer experience annuities are a compelling source of growth that is commonly overlooked. Customer Experience Improvement Actions. Accordingly, mature customer experience management can reduce business risk.

Customer Experience 62

Customer Experience Customer centricity Accountability Surveys 62

Ann Michaels and Associates

JUNE 11, 2018

B2B Mystery Shopping To Improve Your Business. Mystery shoppers are sent in to a business or retail location with specific tasks and questions to answer about their experience. Understanding your customer’s journey in a B2B environment takes a little more creativity.

B2B 40

B2B Inbound sales Upselling B2C 40

ClearAction

NOVEMBER 26, 2017

Business-to-Business Customer Experience Strategy Lynn Hunsaker. Before you get carried away with patterning your business-to-business customer experience strategy on the latest shiny objects, here’s a way to help you invest wisely. No one is exempt from playing a critical role in customer experience excellence.

Customer Experience 54

Customer Experience B2B Journey mapping Customer emotions 54