The 2021 Marketing Game Plan Shift – From “Buying From” to “Buying Into”
Beyond Philosophy
FEBRUARY 1, 2021
In spite of what looks like an anti-marketing effort, the company has seen its revenues grow in the face of a challenging environment for traditional retailers. Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years compared to the median growth rate of 86%, Kantar Consulting found.
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