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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Plus, self-service is available 24/7.

Marketing 218
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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

This week we feature an article by Tanya Ahmed, a Digital Marketer of Vantage Circle , a cloud-based employee engagement platform. Consumers today expect speedier access to services than ever before. They count on meaningful interactions with service professionals who make them feel valued. Develop a self-service experience.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

Bain, 2005) 87% of marketers say they are delivering engaging customer experiences. Oracle, 2018) Optimizing customer experience is the most exciting opportunity for 19% of businesses, ahead of data-driven marketing that focuses on individuals (16%) and content marketing (14%). Only 8% of their customers agreed.

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Inbenta acquiert Horizn, ajoutant des démonstrations interactives de produits à la plateforme d'expérience client d'Inbenta

Inbenta

The acquisition adds a new component to Inbenta’s customer service toolkit, allowing companies to rapidly develop, edit and deploy helpful step-by-step tutorials, improving self-service and reducing agent escalation. In most instances, Horizn has shown to reduce agent escalations in favor of self-service in 80% of cases.

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Inbenta adquiere Horizn y añade demostraciones interactivas de productos a su plataforma de experiencia del cliente

Inbenta

The acquisition adds a new component to Inbenta’s customer service toolkit, allowing companies to rapidly develop, edit and deploy helpful step-by-step tutorials, improving self-service and reducing agent escalation. In most instances, Horizn has shown to reduce agent escalations in favor of self-service in 80% of cases.

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The state of UK customer service 2020 - struggling to improve

Eptica

Date: Wednesday, April 8, 2020 Author: Pauline Ashenden - Marketing Manager The state of UK customer service 2020 - struggling to improve. Author: Pauline Ashenden - Marketing Manager Digital channels are now a vital part of the customer relationship, across every sector. Published on: April 08, 2020. So, how are they faring?

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What Is Computer Telephony Integration (CTI)? An In-Depth Guide

Hodusoft

In this technology, relevant customer information such as caller ID, Automatic Number Identification (ANI), Dialed Number Identification Service (DNIS), and information from Interactive Voice Response (IVR) system, pops up automatically onto an agent’s computer screen just at the same time the agent picks up the customer’s call.