Answer Dash

OCTOBER 15, 2018

Our team at BrightTALK recently had a chance to interview a number of marketing professionals and get their thoughts and predictions about some of the key trends in B2B marketing. Now more than ever, marketers have a variety of new and traditional options in their toolboxes.

B2B 76

B2B Marketing Customer Experience Benchmark 76

Beyond Philosophy

JULY 6, 2016

As a Customer Experience consultancy, Beyond Philosophy , we have worked in China on a few occasions. We learned a few things about what to do and what not to do there, as it pertains to Customer Experience. Three Truths Every Marketer Should Know about CX in China. Let’s take a closer look at each of these points.

Customer centricity 283

Customer centricity Consulting Consulting Customer emotions 283

Beyond Philosophy

APRIL 20, 2023

Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth. At this point, I had done little more marketing for my Customer Experience consultancy than writing and marketing the books. Click here.

Outbound sales 195

Outbound sales Consulting Consulting Engineering 195

Beyond Philosophy

SEPTEMBER 24, 2020

So, what is Customer Science? Like any embryonic change, Customer Science is evolving and emerging, like Customer Experience did over the years. In my view, Customer Science is the fusion between technology (mainly AI), behavioral science, and data. There are a few out there, but not an overwhelming amount.

Entertainment 348

Entertainment Consulting Consulting Finance 348

Beyond Philosophy

MARCH 29, 2017

Forbes once described the omnichannel experience as the point where “ marketing meets ubiquity ,” an apt description. Building on the Forbes concept, I say your brand promise delivered through excellent Customer Experience is what is ubiquitous. John Lewis has a great reputation for excellent Customer Experience.

Technical Support 297

Technical Support Consulting Consulting Customer Experience 297

Beyond Philosophy

AUGUST 10, 2016

It parallels a shift in the overall mindset of consumers in this area, one of a more commanding and capricious customer. In other words, the Customer Experience matters here more than it did even a couple of years ago. From Thailand: Respondents wanted more personalized offers that addressed their specific needs (66%).

Wireless 265

Wireless Self service Surveys Consulting 265

Beyond Philosophy

JUNE 20, 2016

I reached the exalted heights of SVP leading a team of 3,500 people globally before I left to start Beyond Philosophy, a customer experience consultancy, back in 2002. I spent my days trying to improve the customer experience and being thwarted at every point by people who have their own agendas.

Consulting 283

Consulting Consulting Customer Experience Marketing 283

Beyond Philosophy

APRIL 7, 2016

Last year, I questioned whether Customer Experience had delivered the goods. This year, I question whether Customer Experience is the problem. This year, I think Customer Experience isn’t failing us; we are failing Customer Experience. You can see the whole chart here. The answer is YES!

Consulting 284

Consulting Consulting Customer Experience Customer Service 284

Beyond Philosophy

SEPTEMBER 19, 2019

In January, I was surprised and disappointed that research from Nunwood and Forrester, two significant firms in the Customer Experience movement, showed that Customer Experience was flatlining. Colson believes that in these times, human interaction and service takes on a renewed value for your Customer Experience. .

Big data 283

Big data Consulting Consulting Customer Experience 283

Comm100

JANUARY 5, 2022

Not all live chat platforms are created equal, so to make sure you pick the right vendor, this blog will take a look at: The top 4 factors to consider when choosing a live chat provider The best live chat providers for government websites on the market. Excellent user experience . Read this guide to do this for live chat.

Government 80

Government CRM SaaS Marketing 80

Beyond Philosophy

APRIL 7, 2016

Last year, I questioned whether Customer Experience had delivered the goods. This year, I question whether Customer Experience is the problem. This year, I think Customer Experience isn’t failing us; we are failing Customer Experience. You can see the whole chart here. The answer is YES!

Consulting 150

Consulting Consulting Customer Experience Customer Service 150

Beyond Philosophy

OCTOBER 18, 2018

But what if I told you peer pressure could be great for your Customer Experience? Psychologists refer to these individuals as low self-monitors, which means instead of conforming to their surroundings they are driven from within by their personal beliefs. Marketers use this fact to get your attention to their product.

Advertising 100

Advertising Marketing Customer Experience Consulting 100

Beyond Philosophy

NOVEMBER 19, 2020

I recently participated in a Customer Experience Day webinar with two other leaders in our field, Joe Pine and Lou Carbone. I learned a few things that I would love to share with you, and discussed on my most recent podcast , regarding where we are now with Customer Experience and, perhaps more importantly, where we are heading.

Customer Experience 334

Customer Experience Customer emotions Customer centricity Consulting 334

Beyond Philosophy

MARCH 24, 2022

As a marketer, using an influencer might be a way to promote your product or services. Back in 2002, I founded my global Customer Experience consultancy, Beyond Philosophy, I fancied myself an influencer on Customer Experience, and I was. The problem was nobody knew what a Customer Experience was back then.

Consulting 39

Consulting Consulting Banking Personalization 39

Beyond Philosophy

FEBRUARY 17, 2022

Twenty years ago, in January 2002, I established my global Customer Experience consultancy, Beyond Philosophy. Many years ago, I decided to be a conference speaker on Customer Experience. With Customer Experience in mind as a topic, you could choose many aspects of experiences. I hesitated.

Consulting 221

Consulting Consulting Finance Education 221

Beyond Philosophy

JULY 20, 2021

While we can’t predict they will do the same for you with certainty, we feel that they will be helpful in the pursuit of your career goals for yourself and your Customer Experience management goals for the organizations. The Experience Economy: Competing for Customer Time, Attention, and Money.

Consulting 370

Consulting Consulting Education Entertainment 370

Natalie Petouhof

MARCH 6, 2017

She joined Google in 1999 as the company’s first marketing manager and led the initial development of several key consumer products including Google Images and Google Books. To bring entrepreneurial approaches and creative solutions to displaced persons and refugees around the world, he founded the Tent Foundation in the same year.

Finance 40

Finance Engineering Advertising Entertainment 40

Beyond Philosophy

MAY 12, 2015

Psychologist and Professor Daniel Kahneman , winner of the 2002 Nobel Memorial Prize in Economic Sciences, explains why this is in his book, “ Thinking Fast and Slow ”. Kahneman explains that System One is at work when you look at a photo, interpreting the image, supplying you with your related personal experiences.

Personalization 369

Personalization Customer Experience Consulting Consulting 369

Beyond Philosophy

OCTOBER 14, 2021

These organizations have disappeared because they didn’t adapt to a changing market. . Diversity can be defined in many ways, but in this case, I mean different opinions and experiences within a group. At our global Customer Experience consultancy, we have a multinational team. There you have it.

Advertising 195

Advertising Consulting Consulting Coaching 195

Talkdesk

MAY 23, 2019

What brought you to working on customer experience today? One of the most interesting ones was I built a car sharing business for Shell back in about 2001, 2002. And I know that people who attend the CX Tour on June 6th are going to have an opportunity to obviously meet you in person and hear more about it.

Customer advocacy 8

Customer advocacy Consulting Consulting Customer Experience 8

GetFeedback

JANUARY 6, 2020

After Voice of the Customer (VoC) , nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). . In B2C, yes, in many cases there is exactly one customer as the buyer and user. Just one company selling to one consumer, right? . Sorry, not quite.

Journey mapping 78

Journey mapping B2C B2B Surveys 78

Connecting the Dots

APRIL 21, 2017

Scott Broetzmann is the Co-Founder, President and CEO of Customer Care Management & Consulting (CCMC) and Mary Murcott is the President of the Customer Experience Institute for Dialog Direct. They will share insights from the latest Customer Rage study that CCMC and Dialog Direct conducted and partnership with W.P

Customer Care 48

Customer Care Scripts Front-line service Contact Center 48