article thumbnail

The Future Today! Personalization 2.0

Beyond Philosophy

Data is collected about our personal behavior everywhere. In a word: Personalization. The Era of Personalized Marketing is Here. I am making jokes, but to be honest, I am a fan of personalization. When you make something personal for a customer, you start to create an emotional relationship with your product or service.

article thumbnail

Wow, What a Year! What is Our Personal and Business Learning for The Year

Beyond Philosophy

This new year also coincides with the 20 th anniversary of me founding my global Customer Experience Consultancy, Beyond Philosophy and publishing my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002). What is Our Personal and Business Learning for The Year appeared first on CX Consulting.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Wow, What a Year! What is Our Personal and Business Learning for The Year

Beyond Philosophy

We did that on a recent podcast, thinking about what we learned professionally and personally this past year. . Twenty years ago, at this time of the year, I started my global Customer Experience consultancy, Beyond Philosophy, and published my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002).

article thumbnail

UK Scores Fall Whilst U.S. Rise – What’s The Problem?

Beyond Philosophy

They include: Personalization. It is the essential concept we tout at our global Customer Experience consultancy. I founded Beyond Philosophy in the UK back in 2002. My first work as a customer experience consultant was there. They know they don’t have the expert skills a consultant has. Time and Effort.

article thumbnail

What Do The Financial Times, ROI, and CX Have In Common?

Beyond Philosophy

My company, Beyond Philosophy was named as one of the Best Management Consultancy firms in the UK by the Financial Times. When I started my global Customer Experience consultancy in 2002, I had not been a consultant. When I started my global Customer Experience consultancy in 2002, I had not been a consultant.

article thumbnail

Aesthetics: Why This is A Vital Part of Your Experience

Beyond Philosophy

Even if a person doesn’t consider themselves “fashionable,” they know there are things they would rather look at than other things. . They displayed many products on a 4′ x 4′ square and an 8′ x 8′ square, both in-person and on-screen. There is a universal appreciation of aesthetics.

article thumbnail

Vital for your careers: learn from the worst decisions we have made

Beyond Philosophy

Expanding Too Quickly Around 2004, I made the mistake of thinking that my global Customer Experience Consultancy was about to experience rapid growth. At this point, I had done little more marketing for my Customer Experience consultancy than writing and marketing the books. They are gold…or, I should say, diamonds. Click here.