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5 Ways to Make Marketing More Strategic

ClearAction

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. So the information and resources that they receive from Marketing are a means to that end.

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5 Ways to Make Marketing More Strategic

ClearAction

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. In the constant treadmill of daily life, marketers may be missing high-value opportunities. Connect People.

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Empirix Launches New Hammer Partner Program to Capitalize on the Growth of the Contact Center as a Service Market (CCaaS)

CSM Magazine

The increased focus on channel enablement aligns with the booming Contact Center as a Service (CCaaS) market, which Gartner projects reaching $17.9 She successfully pioneered a large partner program at Cisco Systems and developed extensive go-to-market partner practices across various IT companies.

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Customer Experience + Marketing: Pro’s & Con’s

ClearAction

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.

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How to Get the Greatest Agent Training ROI

CX Global Media

One of the growing factors impacting agent training ROI is the tightening of the skilled labor market. And it has very high strategic value to the customer experience and to your organizational performance. Outside Forces on Contact Centers. Beyond The Training Event. It’s a journey.

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Assessing Your Outsourcing Services Maturity

HGS

In the healthcare market, there is increasing demand for outsourcing services that can bring strategic insights , optimization, and efficiencies to critical operations, particularly among health plans. Assessing Your Outsourcing Services Maturity. By Donna Martin, Senior Vice President, HGS Healthcare.