ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic Lynn Hunsaker. As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. In the constant treadmill of daily life, marketers may be missing high-value opportunities.

Marketing 98

Marketing Strategic Value Metrics Enterprise 98

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s Lynn Hunsaker. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Marketers Think of Customer Experience. How Customers Think of Customer Experience.

Marketing 97

Marketing Customer Experience Chief Customer Officer Calibration 97

ClearAction

FEBRUARY 27, 2016

5 Ways to Make Marketing More Strategic. As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. In the constant treadmill of daily life, marketers may be missing high-value opportunities.

Marketing 59

Marketing Strategic Value Metrics Enterprise 59

ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? How Executives Think of Customer Experience. Executives tend to think of customer experiences as something happening at the periphery of the company.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ClearAction

DECEMBER 5, 2023

With customer-alignment at the origin of designs, launches are much more successful. Apply this to every product upgrade, new product, new market, new business model (pricing, warranty, financing, discount policy, etc.), This puts the horse before the cart, to quicken your pace in market share gains and lifetime value.

Metrics 62

Metrics Chief Customer Officer Customer retention Strategic Value 62

Amity

JUNE 11, 2018

You do not want CSMs to be measured on whether they are covering 100% of your customers – this model does not lead to success, as you will sacrifice quality, focus and actions. MRR retention, revenue growth, customer retention, customer wallet share and satisfaction should be a reflection of your team and company’s true success.

Strategic Value 91

Strategic Value Customer retention SaaS Sales 91

ChurnZero

JANUARY 4, 2019

But perhaps more importantly, when customers are more self-sufficient, they also are better equipped to know what is possible with your software and use it more often and use more of it. “– Bill Cushard, Director of Marketing, ServiceRocket. More and more, customers are seeking out companies that share their values.

SaaS 73

SaaS Chief Customer Officer Education Consulting 73