ClearAction

MAY 29, 2016

Customer Experience + Marketing: Pro’s & Con’s. What happens when the Chief Marketing Officer doubles as Chief Customer Experience Officer? Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ChurnZero

JANUARY 25, 2024

With technology advancing and customer expectations rising, customer success has become an essential force driving business growth and customer loyalty within the SaaS industry. Businesses are realizing the strategic value of customer education in driving product adoption, improving customer success KPIs, and reducing churn.

Education 52

Education Upselling Consulting Consulting 52

SmartKarrot

JUNE 16, 2020

A list of Top 8 SaaS Account Management Best Practices to help you grow your existing accounts and increase revenue. #1 1 Define Key or Strategic Accounts. Deep knowledge about client needs as well as the stakeholder’s interests will enable your team to continually reiterate the value proposition to the client. #4

Best practices 10

Best practices SaaS Accountability Management 10

ChurnZero

JANUARY 4, 2019

But perhaps more importantly, when customers are more self-sufficient, they also are better equipped to know what is possible with your software and use it more often and use more of it. “– Bill Cushard, Director of Marketing, ServiceRocket. If we’re not at peak SaaS, we’re probably close to it.

SaaS 73

SaaS Chief Customer Officer Education Consulting 73

ChurnZero

JANUARY 4, 2019

But perhaps more importantly, when customers are more self-sufficient, they also are better equipped to know what is possible with your software and use it more often and use more of it. “– Bill Cushard, Director of Marketing, ServiceRocket. If we’re not at peak SaaS, we’re probably close to it.

SaaS 49

SaaS Chief Customer Officer Education Consulting 49

Amity

JUNE 11, 2018

If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. Foundational Customers: These customers are smaller in revenue and strategic value.

Strategic Value 91

Strategic Value Customer retention SaaS Sales 91

Amity

DECEMBER 22, 2014

If you are a SaaS company looking to invest in Customer Success, one of the most important considerations is the customer per Customer Success Manager (CSM) ratio – the number of customers a CSM can support while still remaining effective. Foundational Customers: These customers are smaller in revenue and strategic value.

SaaS 64

SaaS Strategic Value Customer retention Sales 64