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Mapping Your SaaS Customer Journey in Seven Steps

Totango

Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. First, we’ll define what a SaaS customer journey is, break it down into stages, and explain why mapping it out is important. What Is a SaaS Customer Journey?

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7 Best practices for a Customer Journey Map!

CustomerSuccessBox

A customer journey map can help with this. Read further to know in detail about the best practices that you should follow for building an effective Customer Journey Map. What is a Customer Journey Map? Suggested Read : The Ultimate Guide on Customer Journey Mapping. Yes, but it is tough!

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

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How to Create a Customer Journey Map and Improve CX

aircall

This article is part two of a series on customer journey mapping. This second one explains how to plot a successful customer journey map and how to use it to your business’ and your customers’ advantage. Your customer journey map will be rooted in your customers’ actions, behaviors, challenges, and needs.

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Guest Post: 5 Reasons Why Customer Experience is the Pulse of Every Business

ShepHyken

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. Another survey suggests that 68% of the participants will stick to a brand only if their experience is commendable. Read Shep’s latest Forbes article: Map Out Your Success With A Journey Map.

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Should You Use a Freemium SaaS Model to Sell Your App?

Totango

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

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Customer Journey Mapping: A brand's GPS to loyalty and advocacy

Quadient

Customer Journey Mapping: A brand's GPS to loyalty and advocacy. Don’t assume a customer journey is a linear path. Customers don’t see the journey: they just want to purchase a product or service from your company; get their product repaired as quickly as possible or get an answer to their question in a short amount of time.