article thumbnail

The Basics of Customer Journey Mapping

PeopleMetrics

Over 150 customer experience professionals completed a PeopleMetrics online assessment about the presence, or absence, of customer-centric practices in their organizations. However, one exception to this stagnation in activities exists: the practice of customer journey mapping. mark or memory.

article thumbnail

Your Guide to the Customer Journey Map

Interactions

Your Guide to the Customer Journey Map. By now, you’ve probably heard that customer experience is a big deal. In fact, Gartner predicts that by 2019, 50% of organizations will redirect their investments to customer experience innovations. That’s where the customer journey map comes in.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Top Customer Service Articles for the Week of January 14, 2019

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Ten top tips for building a customer-driven company in 2019 by cp2experience. My Comment: Here’s a list of ten strong tips to help you and your organization become more customer focused. Of course you are.

article thumbnail

5 Top Customer Service Articles For the Week of March 1, 2021

ShepHyken

Each week I read a number of customer service and customer experience articles from various resources. Three Common and Enormous Mistakes Companies Make with Customer Experience (CX) Programs by Augie Ray. Foundational Steps for Customer Journey Mapping Initiatives by Dom Nicastro.

article thumbnail

Customer Journey Mapping: 3 Simple Questions Answered

Clarabridge

Customer journey mapping is more than just a trend. Businesses are becoming increasingly aware that an “outside-in” approach to understanding customer needs, wants, and feelings is critical for improving the overall experience. What is a customer journey map? Why map the customer journey?

article thumbnail

Journey Mapping: The Road Trip to Customer Experience Success

Clarabridge

During the holidays, or anytime, it’s important to plan your journey. This includes the journeys that your customers go on with your brand. Customer journey mapping is a very important part of customer experience management , but few people understand how to do it well.

article thumbnail

So, Here’s the Thing About Journey Mapping

Clarabridge

Marketing departments in dimly lit offices everywhere are either beginning to see the value in mapping the customer journey or have a beautifully designed one collecting dust on a shared drive. Some call it a Customer Journey Map, User Experience Journey, or Customer Decision Journey.