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July podcast roundup: Customer effort through an AI lens

Tethr

July passed us by quickly, and with it came the last five episodes of our twelve-part podcast series, Customer Effort: Through an AI Lens. In this final month, we picked up the effort story with the next three pillars of effort reduction, and then explored some final dos and don’ts. It’s the final countdown!

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How eCommerce Brands Use Conversational AI to Reduce Customer Effort

JustCall

It eliminates roadblocks in the customer journey and makes the value proposition accessible. The resulting reduction of customer effort makes the experience frictionless and yields a bouquet of benefits from higher customer satisfaction levels to customer loyalty to increased revenue.

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Understanding your customer effort score (and how to improve it!)

Tethr

We talk a lot about the customer effort score (CES). Between our work in customer experience, the research that went into The Effortless Experience , and our own effort measurement score, the subject comes up, well, kind of a lot. What is your customer effort score? How can I measure effort?

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Utility Customer Experience: Why Suppliers Need to Make it Effortless

TechSee

When customers contact them to pay a bill, check their usage levels or report an outage, they demand personalized, streamlined and convenient interactions. It’s no longer just about providing a reliable service to customers who have been loyal for decades – it’s about providing effortless utility customer experience.

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Searching for Reduced Customer Effort

Mindtouch

Reducing customer effort has become a high-priority objective for most companies. Central to improving customer effort scores is useful and timely content. The problem is that companies have not optimized help center content for the Google search engine. Why is the search experience so difficult?

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Want to Reduce Customer Effort? Start With Hierarchical Content Structure

Mindtouch

There are a number of approaches to structuring content that can help stakeholders refine their self-service content strategy to reduce customer effort. This makes it meaningful, readable, and can even result in better search engine optimization (SEO). Improve content structure, reduce customer effort.

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An Introduction to Search Reporting, Your New Customer Effort Hack

Mindtouch

When people need help, they tend to turn to search engines. Well, plenty of knowledge base search experiences are … well … bad. Dated, irrelevant content is served up in the search engine result pages. Documentation or knowledge gaps have the uncanny ability to quietly increase customer effort.