Expert insights. Personalized for you.
So your organization set a goal around improving your Customer Effort Score, now what? Without knowing where or why effort is occurring in customer interactions, where do you start? At Tethr, we help customers address this problem every day, so we wanted to outline the common steps customers take when using Tethr to get started reducing customer effort and improving Customer Effort Scores. MORE
Deploying Customer Effort Score could be destructive under two conditions: using CES as a key metric for your critical touch-point experiences, and, your brand value is not about effortless. It would generate three negative consequences: Drive a disremembered experience. MORE
How can a company achieve a good Customer Effort Score? They call Company A and wait on hold for seven minutes before speaking with a customer service representative. Their IVR-directed call is answered by a customer service representative in under three minutes. MORE
User experience. Specifically, the search experience. Search reporting is the process of monitoring search behavior data to find actionable insights that can help improve the user experience. Search reporting is the process of monitoring search behavior data to find actionable insights that can help improve the user experience. Well, plenty of knowledge base search experiences are … well … bad. Increases ticket volume and customer support costs. MORE
Viktor Magic will walk you through how to run a customer effort questionnaire and why it’s important to track CES after every transaction. Customers don’t want high effort experiences because difficult experiences make the customer feel exhausted. MORE
Unguided Experiences. Wounded Agent Experiences. The less effort a customer goes through to do business with you, the better.” — Shep Hyken. A growing concern for customer retention, expansion, and cross-sell opportunities is customer effort. MORE
What if everything you thought you knew about measuring customer service and the customer experience was wrong? . Customer Satisfaction (CSAT) Score and Net Promoter Score (NPS) are ubiquitous customer service metrics. Enter the Tethr Effort Index. MORE
You hunt for the customer service number in the user guide to see if they can help, wait on hold for 22 minutes and then have the Tier-1 support agent walk you through a series of steps that you’ve just finished trying yourself based on the troubleshooting instructions. MORE
Customer experience (CX) is evolving. As a CX leader, you also need to know which technologies will help you achieve your core objectives in managing the customer experience. Adopt Technologies That Align with Your Customers’ Expectations. MORE
Reducing customer effort has become a major focus for customer experience professionals in recent years after “ The Effortless Experience ” (co-authored by our own Chief Product & Research Officer, Matt Dixon ) was published in 2013. The ideas and research shared in the book assert that the most effective way to drive customer loyalty and satisfaction is by creating an experience for customers that requires minimal effort. MORE
Reducing customer effort has become a high-priority objective for most companies. Central to improving customer effort scores is useful and timely content. Yet, in spite of all of the great content that companies produce—from onboarding and customer education to product documentation and knowledge base articles—there is one immense, frustrating hurdle still facing the customer: Google Search. Why is the search experience so difficult? MORE
They said that they knew that delighting customers and going above and beyond was the right thing to do…so they rejected our argument out of hand. It seems everywhere you turn, practitioners and thought leaders alike have embraced the idea of reducing customer effort. [It’s MORE
Your customers are used to ordering a taxi, booking hotel rooms and getting their shirts dry-cleaned in a few taps of their phone screen or clicks of their mouse. Customers can get the service they want, when they want it, how they want it. Their customers are your customers. MORE
For customer support and success professionals, there are three that likely come up on a frequent basis: customer effort score (CES), Net Promoter Score (NPS®), and customer satisfaction (CSAT)—the primary customer success KPIs. In terms of understanding and fostering customer loyalty, CES has proven particularly useful. According to Gartner , CES is “25% more predictive of customer loyalty than the next best metric.” MORE
Did you know that news of a bad customer service encounter reaches over twice as many ears as praise for a good experience? People are much more likely to remember (and complain) about the bad experiences than they are to praise the good ones. This makes perfect sense as you can probably easily remember the last time you to finally attend to you, but find it hard to recall the last pleasant customer support experience you had. MORE
We share best practices on how to prioritize customer experience initiatives. You have to consider which initiatives have the most potential to impact customer effort for your priority customers. MORE
From a customer effort standpoint, you’re blind. If you were to put your neck on the line and invest mass effort to mobilize your organization you would want significantly more confidence in your decision. Your biggest source of insight data is not visible. MORE
In the world of customer experience, there’s more than one way to shine a penny. Net promoter score (NPS) , customer satisfaction (CSAT), customer effort score (CES)—each of these KPIs provides useful insights into the customer’s journey. They help us answer questions like: How do customers find our help content? What kind of customer support experience do customers prefer? MORE
We’re all making predictions and tracking trends in customer experience. One thing we predict will not change for a long time is the need to reduce customer effort. Reducing efforts will only begin when organizations understand customer journeys and personas.”. MORE
Customers churn for a lot of different reasons. In today’s world of subscription-based business models and limited trial periods, many brands risk losing a large swath of customers after a certain time frame has passed. No brand is immune from customer churn, either. This means that companies need to pay attention more than ever to the customer experience. Why are your customers churning? So, what’s considered a “good” customer churn rate? MORE
This month, our CX Beat post is focusing on articles that deal with the topic of customer effort. In the world of customer service, much talk centered on reducing customer effort in order to make experiences simpler, easier, and more enjoyable for the customer. MORE
Alex presents a bounty of useful information and data about the impact of customer effort on customer loyalty. Indeed, multiple independent research firms have research that states customer effort has the single largest impact on customer loyalty. Furthermore, customer self-service is consistently the highest ranked driver in lowering customer effort. Alex van Dijk presents Reducing Customer Effort. MORE
In this recorded webinar, Matt Dixon, Tethr’s Chief Product & Research Officer (and co-author of The Effortless Experience ), Ted McKenna, Tethr’s VP Insights Product Strategy and Lauren Pragoff, head of Effortless Solutions at Challenger, Inc. MORE
Now more than ever, customers are demanding top-notch service. After a poor service experience, 71% end their relationship with that company, and most of them—61%—choose a competitor to go to. A company that offers differentiated service will retain loyal customers. MORE
Are you measuring Customer Effort Score? First introduced in 2010, Customer Effort Score (CES) is a fairly new contact center metric. Making your customers exert effort when interacting with you is – no surprises here – obviously a bad thing. MORE
Like most customers seeking self-service , all I know from the outset is that I need help. As we mentioned in our blog post on Strategies for a More Personalized Self-Service Experience , the Whirlpool® product help is a particularly good example of easy-peasy click navigation. For Whirlpool ® —or any other company, for that matter—this kind of navigation does two very important things: it lowers customer effort and helps deflect tickets. MORE
Customer experience is no different. Most customers prefer one support call to two— self-service over having to wait on someone else for answers. In a word: most of us expect customer effort to be as low as possible. Hello, Customer Experience? The problem for companies that track and analyze customer experience data is that the number of ways customers interact with us is proliferating. MORE
When we work with future clients, we often get a lot of questions about customer experience metrics. We don't have a universal measurement that every company can use to improve customer experience. Using Customer Satisfaction. Using the Customer Effort Score. MORE
There are a number of approaches to structuring content that can help stakeholders refine their self-service content strategy to reduce customer effort. As you can see, by using meaningful naming conventions such as /Documentation/Knowledge Management, customers can visually discern the hierarchical relationship between different pieces of content. Hierarchically structured content, when exposed in the URL, also helps reduce customer effort. MORE
In 2008, the research team at CEB (now Gartner) surfaced a new measure, the Customer Effort Score (CES), that would change the way CX leaders evaluated the impact of customer service interactions on customer loyalty. MORE
Reducing customer effort has become a major focus for customer experience professionals in recent years after “ The Effortless Experience ” (co-authored by our own Chief Product & Research Officer, Matt Dixon ) was published in 2013. The ideas and research shared in the book assert that the most effective way to drive customer loyalty and satisfaction is by creating an experience for customers that requires minimal effort. MORE
More Customer Effort Drives Customers Away. C-Suite – Question for you : I’ll never tell you NOT to delight your customers, but what would happen if you focus MORE on reducing the EFFORT your customers have to make when working with you? MORE
Because the truth is, your self-service experience probably isn’t as good as it could be. And hidden sticking points could be leaving customers dissatisfied, frustrated, and hampering your aspirations for blockbusting, show-stopping ticket deflection. Regardless, if you’re making one of these mistakes, you’re likely increasing customer effort and quietly diminishing your customer effort score. You’re Making Them Search (and the Search Experience Stinks). MORE
How would your customers rate your omnichannel experience? Customer effort is (or should be) a huge area of concern for customer experience professionals; it's major point of contention and frustration for customers. You're a customer. MORE
This is the not the first article I have written about the subject of Customer Effort. On that occasion, Vauxhall provided the case study to bring Customer Experience ‘theory’ to life. It must be the customer’s fault. MORE
While the journey toward exceptional customer service used to set leading businesses apart, today’s customers are more interested in an excellent customer experience (CX). But how do you know if you’re delivering that coveted customer experience? MORE
Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? That is the Customer Effort Score (CES). What is the Customer Effort Score? How do you measure Customer Effort Score? MORE
We’re all making predictions and tracking trends in customer experience. One thing we predict will not change for a long time is the need to reduce customer effort. CCW’s latest report, 2019 Trends , highlighted many great trends, but one of them really caught my eye: “Reducing customer effort is the #1 CX Priority in 2018, and organizations believe customer feedback, agent training and digital engagement are the keys to achieving that objective. MORE
One of the main questions customers always ask when getting involved with a new company is: "How easy can they handle my issues?" of customers expect to hear this response: "Effortlessly." Customer satisfaction is essential. MORE
This week we feature an article by Sabio who explains why developing a customer experience strategy is essential for your business to improve its bottom line. Developing a customer experience (CX) strategy for your business has never been more important. MORE
TechSee
APRIL 30, 2019
How can a company achieve a good Customer Effort Score? They call Company A and wait on hold for seven minutes before speaking with a customer service representative. Their IVR-directed call is answered by a customer service representative in under three minutes.
Tethr
JANUARY 24, 2020
What if everything you thought you knew about measuring customer service and the customer experience was wrong? . Customer Satisfaction (CSAT) Score and Net Promoter Score (NPS) are ubiquitous customer service metrics. Enter the Tethr Effort Index.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
ijgolding
OCTOBER 17, 2017
This is the not the first article I have written about the subject of Customer Effort. On that occasion, Vauxhall provided the case study to bring Customer Experience ‘theory’ to life. It must be the customer’s fault.
360Connext
NOVEMBER 16, 2018
We’re all making predictions and tracking trends in customer experience. One thing we predict will not change for a long time is the need to reduce customer effort. Reducing efforts will only begin when organizations understand customer journeys and personas.”.
Speaker: Curtis Bingham, CEO, Chief Customer Officer Council
Our research shows that becoming easier to do business is perhaps the single most important thing that organizations need to work on to create value not only for their customers but also for their own business. Reducing customer effort can reduce costs by 37% and induce customers to spend 88% more. Tune in to this webinar and learn about how you can measure the "Ease of Doing Business" and customer effort.
Call Center Coach
MARCH 27, 2018
From a customer effort standpoint, you’re blind. If you were to put your neck on the line and invest mass effort to mobilize your organization you would want significantly more confidence in your decision. Your biggest source of insight data is not visible.
|
Tethr
AUGUST 29, 2019
In this recorded webinar, Matt Dixon, Tethr’s Chief Product & Research Officer (and co-author of The Effortless Experience ), Ted McKenna, Tethr’s VP Insights Product Strategy and Lauren Pragoff, head of Effortless Solutions at Challenger, Inc.
Mindtouch
JANUARY 30, 2018
In the world of customer experience, there’s more than one way to shine a penny. Net promoter score (NPS) , customer satisfaction (CSAT), customer effort score (CES)—each of these KPIs provides useful insights into the customer’s journey. They help us answer questions like: How do customers find our help content? What kind of customer support experience do customers prefer?
Mindtouch
MAY 15, 2018
Reducing customer effort has become a high-priority objective for most companies. Central to improving customer effort scores is useful and timely content. Yet, in spite of all of the great content that companies produce—from onboarding and customer education to product documentation and knowledge base articles—there is one immense, frustrating hurdle still facing the customer: Google Search. Why is the search experience so difficult?
Kristina Evey
MARCH 27, 2018
More Customer Effort Drives Customers Away. C-Suite – Question for you : I’ll never tell you NOT to delight your customers, but what would happen if you focus MORE on reducing the EFFORT your customers have to make when working with you?
Mindtouch
FEBRUARY 15, 2018
Because the truth is, your self-service experience probably isn’t as good as it could be. And hidden sticking points could be leaving customers dissatisfied, frustrated, and hampering your aspirations for blockbusting, show-stopping ticket deflection. Regardless, if you’re making one of these mistakes, you’re likely increasing customer effort and quietly diminishing your customer effort score. You’re Making Them Search (and the Search Experience Stinks).
|
|
Answer Dash
NOVEMBER 27, 2018
Brands are battling to provide superior experiences across channels to win over customers, but are too many focusing on the wrong metrics? That is the Customer Effort Score (CES). What is the Customer Effort Score? How do you measure Customer Effort Score?
The Center for Client Retention
NOVEMBER 6, 2017
This month, our CX Beat post is focusing on articles that deal with the topic of customer effort. In the world of customer service, much talk centered on reducing customer effort in order to make experiences simpler, easier, and more enjoyable for the customer.
Kayako
NOVEMBER 9, 2018
Unguided Experiences. Wounded Agent Experiences. The less effort a customer goes through to do business with you, the better.” — Shep Hyken. A growing concern for customer retention, expansion, and cross-sell opportunities is customer effort.
TechSee
JULY 18, 2019
You hunt for the customer service number in the user guide to see if they can help, wait on hold for 22 minutes and then have the Tier-1 support agent walk you through a series of steps that you’ve just finished trying yourself based on the troubleshooting instructions.
Mindtouch
MAY 22, 2018
There are a number of approaches to structuring content that can help stakeholders refine their self-service content strategy to reduce customer effort. As you can see, by using meaningful naming conventions such as /Documentation/Knowledge Management, customers can visually discern the hierarchical relationship between different pieces of content. Hierarchically structured content, when exposed in the URL, also helps reduce customer effort.
Mindtouch
MARCH 2, 2018
For customer support and success professionals, there are three that likely come up on a frequent basis: customer effort score (CES), Net Promoter Score (NPS®), and customer satisfaction (CSAT)—the primary customer success KPIs. In terms of understanding and fostering customer loyalty, CES has proven particularly useful. According to Gartner , CES is “25% more predictive of customer loyalty than the next best metric.”
360Connext
NOVEMBER 16, 2018
We’re all making predictions and tracking trends in customer experience. One thing we predict will not change for a long time is the need to reduce customer effort. CCW’s latest report, 2019 Trends , highlighted many great trends, but one of them really caught my eye: “Reducing customer effort is the #1 CX Priority in 2018, and organizations believe customer feedback, agent training and digital engagement are the keys to achieving that objective.
Mindtouch
FEBRUARY 28, 2018
User experience. Specifically, the search experience. Search reporting is the process of monitoring search behavior data to find actionable insights that can help improve the user experience. Search reporting is the process of monitoring search behavior data to find actionable insights that can help improve the user experience. Well, plenty of knowledge base search experiences are … well … bad. Increases ticket volume and customer support costs.
PeopleMetrics
OCTOBER 19, 2015
When we work with future clients, we often get a lot of questions about customer experience metrics. We don't have a universal measurement that every company can use to improve customer experience. Using Customer Satisfaction. Using the Customer Effort Score.
Kayako
APRIL 25, 2017
Viktor Magic will walk you through how to run a customer effort questionnaire and why it’s important to track CES after every transaction. Customers don’t want high effort experiences because difficult experiences make the customer feel exhausted.
GetFeedback
SEPTEMBER 14, 2018
Customers churn for a lot of different reasons. In today’s world of subscription-based business models and limited trial periods, many brands risk losing a large swath of customers after a certain time frame has passed. No brand is immune from customer churn, either. This means that companies need to pay attention more than ever to the customer experience. Why are your customers churning? So, what’s considered a “good” customer churn rate?
Tethr
JANUARY 7, 2019
Reducing customer effort has become a major focus for customer experience professionals in recent years after “ The Effortless Experience ” (co-authored by our own Chief Product & Research Officer, Matt Dixon ) was published in 2013. The ideas and research shared in the book assert that the most effective way to drive customer loyalty and satisfaction is by creating an experience for customers that requires minimal effort.
NICE inContact
SEPTEMBER 19, 2017
Are you measuring Customer Effort Score? First introduced in 2010, Customer Effort Score (CES) is a fairly new contact center metric. Making your customers exert effort when interacting with you is – no surprises here – obviously a bad thing.
Spearline
AUGUST 7, 2019
One of the main questions customers always ask when getting involved with a new company is: "How easy can they handle my issues?" of customers expect to hear this response: "Effortlessly." Customer satisfaction is essential.
Talkdesk
AUGUST 10, 2015
Now more than ever, customers are demanding top-notch service. After a poor service experience, 71% end their relationship with that company, and most of them—61%—choose a competitor to go to. A company that offers differentiated service will retain loyal customers.
Tethr
MARCH 26, 2019
They said that they knew that delighting customers and going above and beyond was the right thing to do…so they rejected our argument out of hand. It seems everywhere you turn, practitioners and thought leaders alike have embraced the idea of reducing customer effort. [It’s
CX Journey
FEBRUARY 25, 2016
How would your customers rate your omnichannel experience? Customer effort is (or should be) a huge area of concern for customer experience professionals; it's major point of contention and frustration for customers. You're a customer.
Mindtouch
FEBRUARY 9, 2018
Like most customers seeking self-service , all I know from the outset is that I need help. As we mentioned in our blog post on Strategies for a More Personalized Self-Service Experience , the Whirlpool® product help is a particularly good example of easy-peasy click navigation. For Whirlpool ® —or any other company, for that matter—this kind of navigation does two very important things: it lowers customer effort and helps deflect tickets.
Sampson Lee
APRIL 9, 2017
Deploying Customer Effort Score could be destructive under two conditions: using CES as a key metric for your critical touch-point experiences, and, your brand value is not about effortless. It would generate three negative consequences: Drive a disremembered experience.
Callminer
APRIL 20, 2018
Customer experience (CX) is evolving. As a CX leader, you also need to know which technologies will help you achieve your core objectives in managing the customer experience. Adopt Technologies That Align with Your Customers’ Expectations.
ShepHyken
JUNE 21, 2019
Your customers are used to ordering a taxi, booking hotel rooms and getting their shirts dry-cleaned in a few taps of their phone screen or clicks of their mouse. Customers can get the service they want, when they want it, how they want it. Their customers are your customers.
Mindtouch
SEPTEMBER 18, 2017
Alex presents a bounty of useful information and data about the impact of customer effort on customer loyalty. Indeed, multiple independent research firms have research that states customer effort has the single largest impact on customer loyalty. Furthermore, customer self-service is consistently the highest ranked driver in lowering customer effort. Alex van Dijk presents Reducing Customer Effort.
Tethr
JANUARY 7, 2019
Reducing customer effort has become a major focus for customer experience professionals in recent years after “ The Effortless Experience ” (co-authored by our own Chief Product & Research Officer, Matt Dixon ) was published in 2013. The ideas and research shared in the book assert that the most effective way to drive customer loyalty and satisfaction is by creating an experience for customers that requires minimal effort.
Tethr
JULY 17, 2019
In 2008, the research team at CEB (now Gartner) surfaced a new measure, the Customer Effort Score (CES), that would change the way CX leaders evaluated the impact of customer service interactions on customer loyalty.
Tethr
FEBRUARY 27, 2019
So your organization set a goal around improving your Customer Effort Score, now what? Without knowing where or why effort is occurring in customer interactions, where do you start? At Tethr, we help customers address this problem every day, so we wanted to outline the common steps customers take when using Tethr to get started reducing customer effort and improving Customer Effort Scores.
Lumoa
JANUARY 30, 2020
We share best practices on how to prioritize customer experience initiatives. You have to consider which initiatives have the most potential to impact customer effort for your priority customers.
Talkdesk
AUGUST 4, 2015
Did you know that news of a bad customer service encounter reaches over twice as many ears as praise for a good experience? People are much more likely to remember (and complain) about the bad experiences than they are to praise the good ones. This makes perfect sense as you can probably easily remember the last time you to finally attend to you, but find it hard to recall the last pleasant customer support experience you had.
Tethr
FEBRUARY 24, 2020
While the journey toward exceptional customer service used to set leading businesses apart, today’s customers are more interested in an excellent customer experience (CX). But how do you know if you’re delivering that coveted customer experience?
ShepHyken
DECEMBER 20, 2019
This week we feature an article by Sabio who explains why developing a customer experience strategy is essential for your business to improve its bottom line. Developing a customer experience (CX) strategy for your business has never been more important.
48 
Let's personalize your content