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5 Keys to Writing a Successful B2B Telemarketing Script

Quality Contact Solutions

Recently I was asked what the key was to create a robust B2B Telemarketing Script. It’s a good question, and after having helped develop and implement thousands of successful scripts over the years, I don’t have that 30-second elevator pitch answer to that question. What is the goal of the script?

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How Your Language Dramatically Shapes People’s Opinions of You, for Better or Worse!

Beyond Philosophy

Our interest in the significance of language ignited recently when we received a None of Us Are as Clever as All of Us video from Shane Smith ( ssmith@everetics.com ) at Everetics , a consultancy specializing in customer support and service. Raising awareness about how we convey messages significantly influences customers’ perspectives.

Scripts 222
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Guest Post: Agents Are the Answer: Empower Your Workforce to Improve Customer Experience and Reduce Attrition

ShepHyken

In their recent survey of over 560 agents, they found that agents who stray from their prescribed call scripts are happier in their jobs overall. A deeper dive into this finding reveals that agents most often deviate from their scripts because they want to improvise based on the customer’s needs.

Scripts 200
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How To Build The Best Cold Calling Scripts [FREE CALL SCRIPT TEMPLATE]

CrazyCall

Now, let’s focus on one of the most important factors – the cold calling script. It may seem that cold calling script is not so important but a proper one can turn the worst call into a smooth road starting at “Hello, my name is…” and ending up on “I’ll buy three.”. Why are the cold calling scripts that important?

Scripts 124
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Master the Art of Language: How to Transform Other People’s Opinion of You

Beyond Philosophy

My focus on language this week started when Shane Smith from Everetics , a customer support and service consulting company, sent in a None of Us Are as Clever as All of Us video on the importance of language. In my global Customer Experience Consultancy, I have trained countless employees on using the right types of language.

Scripts 195
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The Case For the Anti-Script: A Multifactor Analysis of Script Adherence

Balto

“The anti-script doesn’t mean that you should wing it on every call… what anti-script means is, think about a physical paper script and an agent who is reading it off word for word… you’re taking the most powerful part of the human out of the human.” Share on Twitter. Share on Facebook.

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5 Keys to Writing a Successful B2B Telemarketing Script

Quality Contact Solutions

Recently I was asked what the key was to create a robust B2B Telemarketing Script. It’s a good question, and after having helped develop and implement thousands of successful scripts over the years, I don’t have that 30-second elevator pitch answer to that question. What is the goal of the script?