Lost in the maze? Simplify your customer journey map with these five tips
ChurnZero
JULY 6, 2023
In one of many similar instances, I was helping a SaaS company get to the root of its high customer churn. Once they went through this exercise, the problem became obvious. Focus on the experience, not the tasks you want to complete Too many SaaS businesses start their maps by listing out the tasks they need to fulfill.
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