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Lost in the maze? Simplify your customer journey map with these five tips

ChurnZero

In one of many similar instances, I was helping a SaaS company get to the root of its high customer churn. Once they went through this exercise, the problem became obvious. Do you automatically email them a prompt to register for account access? Do you set that account access up for them? This is completely backward.

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7 Customer Marketing Strategies to Increase SaaS Retention

ChurnZero

These SaaS companies offer comprehensive training programs, resources, and events to their customers and even the larger professional community. After each instruction-based webinar, customers have a 1:1 consultation with their Customer Success Manager. The same holds true for our vendors. Uncover Opportunities With Upsell Campaigns.

SaaS 64
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13 Customer Success Manager Skills to Look for When Hiring

Totango

Customer success managers are critical at SaaS companies, where they help deliver results that promote subscription renewals and upsells. Decision-making is a skill that CSMs can practice by being assigned responsibility and tasked with accountability for results. Evaluate Customer Success Skills through Exercises. Initiative.

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Get your Customer Onboarding right- Star Hofer

CustomerSuccessBox

She is an experienced CS professional with over 18 years of SaaS implementations in multiple roles: Project Management, Consulting, Training, Account Manager, and Customer Success. Having a retrospective with a customer on the onboarding experience can be a great exercise too if the customer is willing.

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What Are the Best Job Titles for Sales and Business Development?

Andrew Mcfarland

As an Account Executive (AE), you’ll work to connect qualified leads with account executives. However, you must understand SaaS to excel at this position. An Account Executive must measure pipeline revenue, velocity, and close rates. This is a high-paying job that does not require prior sales experience.

Sales 48
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Establishing Roles and Responsibilities to Drive Customer Success

Amity

This week, I want to focus on how SaaS companies can allocate resources to support the customer journey. The best way to make this happen is through an account coverage model, which provides clarity about roles and responsibilities to support and drive the customer journey. Eliminate those unnecessary activities.

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Churn Reasons: You’re Not Digging Deep Enough

ChurnZero

However, SaaS companies should also be taking advantage of the opportunity to learn from churned (and renewed) customers using similar techniques. Yes, there are only four, and while there are multiple reasons at play, it’s important to choose one primary churn category for each lost account. Churn destroys SaaS business valuation.